Wheat starch is a food ingredient derived from the wheat grain’s processed endosperm. Wheat starch is processed by liquefying water-soluble starch and then vaporizing the water to obtain a finely powdered starch. It is a sugar that is kept in the sugar storage cells of plants and can be powdered. Native wheat starch is mostly utilized as a food ingredient and a component in the textile and paper industries. Native wheat starch is used to stabilize dessert puddings, food sauces, and other products by combining it with a tiny amount of water. Wheat starch is also a common constituent in sweeteners such as dextrose, glucose syrup, and maltodextrin.
As per Transparency Market Research, the global native wheat starch market is expected to expand swiftly during the forecast period (2020 to 2030).
Increased use of native wheat starch in the food and beverage industry is projected to boost the global native wheat starch market during the forecast period. Consumers have shown a preference for confectionary and bakery products during the previous few decades. The gleaming surfaces, moist texture, and delicious flavors of cakes and pastries are enticing customers across the globe. Native wheat starches have the potential to be extremely adaptable in the development of such delectable and artisanal food products.
Native wheat starch and its derivatives have proven to be a boon for gelled sweets, taffy, fondants, fudges, marshmallows, and a variety of other confections. The functional properties of native wheat starch benefit in retaining moisture, mimicking fat, substituting gluten, and boosting stability, texture, and shelf life. These are major aspects responsible for increased demand for native wheat starch in the food and beverage industry. As a result, the global native wheat starch market is anticipated to expand over the forecast period.
Since starch is the primary source of energy for both humans and animals, it has piqued the interest of manufacturers. The most frequent starch-containing goods are breakfast cereals, cookies, bread, pasta, and noodles. Increasing disposable income in emerging markets has increased demand for bakery and confectionery foods. Moreover, due to its high protein and fiber content, native wheat starch is increasingly used in animal feed. These aspects are expected to provide profitable prospects for organizations to establish and sustain themselves in the worldwide native wheat starch market.
Growing Health Consciousness Among Consumers to Promote Market Growth
Health and wellness are projected to be the primary drivers of change in the global food and beverage industry in the future years. Consumers are gravitating toward foods and beverages that fulfill the incredibly challenging requirements of health and wellness, ethics, and sustainability. Due to increased health awareness, eating healthy is becoming more widespread. In the foreseeable period, functional ingredients such as native wheat starch are anticipated to lead the food and beverage sector. As a result, the global native wheat starch market is expected to witness massive growth during the forecast period. Moreover, consumers are becoming more knowledgeable about the benefits of making healthier choices, which has resulted in an increase in demand for products that suit multiple dietary criteria.
Native Wheat Starch Market to Grow Amid COVID-19 Pandemic
With the emergence of COVID-19, the world economy continues to face new day-to-day challenges in adjusting to new regulations established by governmental organizations. The food and beverage industry is also expected to face a number of challenges as a result of disrupted supply chains, organizational financial difficulties, and raw material shortages. Nevertheless, the COVID-19 outbreak has raised customer preference for food products with a longer shelf life. This has resulted in a surge in demand for food components with high functionality, allowing key players in the native wheat starch market to thrive. As a result, the native wheat starch market is projected to experience significant growth amid the COVID-19 pandemic.