Times Square has long been recognized as one of the world’s most visible locations for business, technology, entertainment, and innovation. At the center of this environment stands Nasdaq Tower, one of New York City’s most recognizable digital landmarks, where companies from different industries can see their brands displayed in front of a global audience.
In recent years, PR to SKY has helped a growing number of startups and established companies bring their stories to Times Square through Nasdaq Tower activations. The campaigns have given emerging businesses an opportunity to mark important milestones and create a connection between their brands and one of the world’s most recognizable business destinations.
From Digital Startups to a Physical Global Stage
For many startups, their first audience exists almost entirely online. Their products may be launched through websites, applications, social media platforms, and digital communities. Seeing a company’s name appear in the heart of New York creates a different kind of moment — one that can be experienced physically and captured visually.
PRtoSKY has worked with startups from different industries to turn these moments into part of their brand stories. Technology companies, emerging platforms, entrepreneurs, and growing businesses have all used Nasdaq Tower appearances to mark launches, milestones, achievements, and important stages of their development.
Rather than being limited to large multinational corporations, the Nasdaq Tower environment has increasingly become accessible to companies at different stages of growth.
PRtoSKY’s Growing Presence in Times Square
Through its outdoor advertising campaigns, PR to SKY has facilitated Nasdaq Tower appearances for numerous companies and startups. Each campaign provides a 15-second visual appearance and runs for one full day, with a minimum of 300 views.
For PR to SKY, these campaigns form part of a broader approach to helping companies combine public relations, digital visibility, and real-world brand presence.
The agency has previously worked on Times Square campaigns connected to companies, technology projects, entertainment brands, and other emerging businesses. These appearances have also provided companies with visual material that can later be shared across their social media channels, websites, corporate communications, and PR campaigns.
Why Nasdaq Tower Matters to Startups
For an early-stage company, appearing on a major digital screen in Times Square can become a symbolic milestone.
A startup that began with a small team, an early product, or a new idea can suddenly see its name displayed in one of the most recognizable locations in New York City. The contrast between the company’s early stage and the scale of Times Square can itself become part of the company’s story.
This is particularly relevant for technology and innovation-driven companies, many of which operate globally from the beginning. Their teams may be based in one country, their customers in another, and their ambitions directed toward international markets.
A Nasdaq Tower appearance provides a physical representation of that global ambition.
One Day That Becomes Part of a Company’s Story
The campaign itself lasts one day, with each advertisement running for 15 seconds. However, the moment can continue to exist through photographs and videos recorded during the display.
Companies can document their appearance and use the material as part of their corporate history, social media content, investor communications, press coverage, or milestone announcements.
For startups, these moments can be particularly meaningful as they document the progression of a company from an idea into a recognized business.
Connecting Global Companies With New York
PR to SKY’s Nasdaq Tower campaigns reflect a broader shift in how companies approach international visibility. Businesses no longer need to be headquartered in New York to become part of the city’s visual landscape.
A startup operating from another country can have its name displayed in Times Square just as an established international company can. This creates an interesting intersection between the digital nature of modern businesses and the physical visibility of one of the world’s most famous cities.
As more startups seek international recognition, Nasdaq Tower continues to serve as a recognizable backdrop for companies entering new stages of their journey. Through campaigns facilitated by PR to SKY, an increasing number of emerging brands have had the opportunity to make their own appearance in the heart of Times Square.
