What’s the first thing you reach for when you wake up? Your mobile phone? Guess what – your target audience is doing the same thing. In fact, almost every business’s target audience consists of heavy mobile users. And why do we say that? Well, Oberlo’s research suggests that by 2023, the number of global smartphone users is expected to hit a whopping 6.8 billion! This explains the rapid growth of the mobile marketing platform industry.
That means over 80% of the entire world’s population will be glued to their smartphones. So, it’s clear that mobile marketing should be a top priority for businesses eyeing rapid and sustainable business growth.
The World Is on Mobile and So Should Your Business
The world has gone mobile, and it’s time for your business to follow suit. With an estimate of global smartphone users expected to hit 7.1 billion by 2024, it’s evident that mobile devices play a significant role in our daily lives.
In fact, data from Statista shows that the global monthly average usage per smartphone is expected to reach 46 GB by the end of 2028! That’s a lot of opportunities for you to cash in on.
By leveraging mobile marketing, businesses can effectively target their audience, stay connected with them, and ultimately boost their growth. Let’s get straight into business now.
If you’re a business owner in 2023, you partially already know how important mobile marketing is to thrive in this ever-so-competitive landscape. So without wasting your time, we’re going to tell you how to go about it.
How to Boost Business Using Mobile Marketing in 9 Easy Steps
- Develop a mobile-friendly product – app or website.
Ensure your website or app is designed with mobile users in mind. This includes having a responsive design, easy-to-use navigation, and an intuitive user experience that caters to mobile devices. If you still don’t have a mobile-friendly product, consider investing in it now.
- Check your page loading speed
Mobile users are anything but patient. So your slow-loading page can miff the users into skipping it altogether. You’ve got your users’ attention. Don’t waste this opportunity on a slow-loading page – Optimize your website or app for faster loading times to keep mobile users engaged and interested.
- Keep the ‘thumb zone’ in mind
A thumb zone is the comfortable space of the smartphone screen where it’s the easiest for the users to tap. Keep your hooks and CTAs in alignment with the thumb zone. A CTA button too away from the thumb zone can increase bounce rates.
- Optimize your newsletters/email for mobile.
Design your email marketing campaigns with mobile users in mind, ensuring they are easily readable and navigable on smaller screens. Invest in a good email marketing tool that allows you to optimize your emails for mobile users as well.
- Market your business on SMS
While you’re already investing in paid advertising, it’s important to consider this important channel of marketing as well – SMS marketing. SMS marketing allows you to directly engage with your customers, providing timely updates, promotions, and reminders. If you’re already investing in SMS marketing, make sure to keep your messages short and to the point, respecting your audience’s time and attention.
- Leverage location-based targeting
Use geolocation data to target your marketing efforts, sending personalized offers and promotions to users based on their location, increasing the likelihood of conversion. If you own a brick-and-mortar store, you can send exclusive offers to potential customers nearby, encouraging them to walk in your store.
- Offer customer service on mobile
A customer who’s constantly on a mobile device wouldn’t want to switch to the desktop for support. That’s why it’s equally important to make sure that your customer support setup is also mobile-friendly. Make sure that none of the steps in the customer support workflow involves a customer using a desktop or laptop.
- Invest in video & interactive mobile ads
Admit it. Video content has the maximum ROI when it comes to advertising. So it’s high time you invest in producing videos that are helpful, engaging and compelling to tell a story that’s your brand’s foundation.
- Make use of in-app promotions
So you got your audience to download your mobile app? But the journey isn’t over yet. You can use in-app messaging and personalized messages to connect with your audience at each step of their buying journey. For instance, you can share updates on app glitches or payment issues, inform users about new features, provide assistance, and announce available upgrades.
In Closing
When used right, mobile marketing is a powerful tool not only for boosting revenue growth, but also for building brand image, fostering brand loyalty among customers, improving customer experience, and increasing retention. That too in a cost-effective way.
By implementing these strategies, you can effectively tap into the vast potential of the mobile market, unlocking new opportunities for growth and success. Don’t miss out on the treasure that mobile marketing can bring to your business – start investing in it today!
