If you can afford for your team to spend more time on critical tasks, you will always be a step ahead of the competitors that can’t automate simple processes. This is why marketing automation is one of the most important aspects when it comes to saving money and time.
It is important to stand on top of marketing automation trends if you want to get the most out of your marketing campaigns. Bear in mind that you have to put in at least some effort to take your marketing campaign to the next level. Use the right automation tool, do your research, talk with our employees, and follow the trends mentioned below!
Data on User Quality
Quality scores are very important for your digital marketing strategy. One thing you want to look at is how your strategy worked with general users vs. your target audience. Without this data on quality, you won’t be able to make absolutely correct decisions regarding your CTAs, copy, and site’s design.
Both your sales teams and your marketing team could have great benefits with some simple information. For example, if you could get potential or just leads automatically, you can just imagine how big an impact that would have on your business.
Optimized Content
One of the best things about marketing automation is that it combines automation and personalization. By referencing users’ unique goals, industry, and challenges, your business can create optimized content for them, and increase engagement.
To maximize the value of this marketing strategy, you will need to come up with a plan on how to approach the users. Speak to your sales team, chat with your customer support, check for some email nurture campaign examples to determine what would be the best and what questions you get from leads.
AI and Machine Learning
The future of marketing automation lies in machine learning and artificial intelligence. Once you invest in machine learning, you will realize how much better your marketing campaigns get. Some of the top companies in the game rely almost completely on machine learning and AI.
Machine learning helps you obtain data on the user’s behavior. Both technologies will collect the needed information about the audience and help you come up with a better marketing campaign in the future. Usually, both of these systems allow you to sort the data the way you prefer, which is another plus.
Personalize the Content
Custom content is one of the essential strategies at the moment. Users want more than just mentioning their name in an email. Therefore, personalized content has become one of the hot topics when it comes to marketing automation.
Stay focused on the user’s specific product preferences and behaviors. You can create automated customer profiles with a little help from AI and machine learning. Once you compile helpful information, you will know their buying habits and preferences, the deliver the personalized content you come up with. If your users can see more value in what you’re offering than what is the price, you will increase your conversion rate.
Chatbots
One of the top marketing trends currently is definitely chatbots. They play a very important role regarding engagement and customer service. Additionally, they will help you interact with your customers and answer their questions without having to do anything.
Like everything else already mentioned, chatbots are a big plus because they save you a ton of time. A chatbot will send automated answers to frequently asked questions without having to spend your valuable time on social media or a website. Just think about all the questions you get all the time and imagine how easier it would be to have someone answering them for you.
Automation of Personalized Emails
As mentioned above, personalization is a crucial component of many marketing trends at the moment. The same goes for email marketing campaigns. These need to be personalized as much as everything else you do. If you want to deliver a tailored experience to your audience, then email personalization has a vital role in your business world.
Most importantly, automation will help you come up with personalized customer profiles of your users. Additionally, automation can be used to send emails. Look online for personalized transactional emails examples that can help you deliver automated emails that satisfy your users.
Social Media Marketing Automation
As social media usage continues to grow each year, automation of social media marketing also sees an increase in its potential. There are currently about 3.4 billion people using at least one social media. This is almost 10% more than what we had last year, and the experts only expect to see an increase in this field.
Therefore, social media platforms are a central place for businesses to engage with their leads. You can stay on top of posting content by implementing an automated social media marketing plan.
Conversational marketing
You want to avoid sounding robotic, which is not uncommon if the automation is not implemented correctly. This is where conversational marketing takes its place. Think about how you’re communicating with your potential customers. Do the automated responses sound inviting and warm, or are they rather stiff and cold?
Even when they are not, people want to feel like they are interacting with another human being. This is why you want to make sure that your messages sound very authentic, that they are written in natural language, and that they carry a certain emotion.
Mobile Marketing
Similar to social media, mobile usage continues to grow year by year. In fact, statistics show that more than 70% of internet time is spent on mobile devices. This is why mobile marketing automation is a very valuable opportunity you shouldn’t let go of.
When it comes to mobile marketing, it is very easy to get information like browsing habits, location, and device type of the user. Once you have all the information you need, you can start implementing some automation options like app notifications, in-app messages, surveys, and others.
