As businesses continue searching for innovative ways to capture attention and build credibility on a global scale, advertising opportunities in Times Square remain among the most sought-after marketing investments in the world. Recognizing this growing demand, PR to SKY is providing brands with access to the iconic Midtown Financial (MiFi) Building billboard, offering companies a unique opportunity to showcase their message in one of the most visible advertising locations on the planet.
Situated in the heart of Times Square, the Midtown Financial (MiFi) Building display stands above the world-famous New Year’s Eve Ball Drop location, making it one of New York City’s most recognizable digital advertising screens. Every day, hundreds of thousands of pedestrians, tourists, business professionals, and commuters pass through Times Square, while millions more encounter its famous displays through television broadcasts, social media content, travel blogs, and international news coverage.
The MiFi Building’s state-of-the-art high-definition LED screen allows brands to deliver dynamic visual content through full-motion video advertisements designed to attract attention and create memorable impressions. Its strategic location provides advertisers with exceptional exposure in a destination that symbolizes business success, innovation, and global recognition.
Through PR to SKY‘s one-day advertising campaign package, clients receive a full day of visibility on the MiFi Building billboard. During the campaign period, advertisements are displayed 200 times throughout the day, with each appearance lasting 15 seconds. This repeated exposure maximizes audience engagement and increases the likelihood that visitors will notice, remember, and share the advertisement across their personal and professional networks.
In addition to billboard placement, PR to SKY provides professional photo and video documentation of each campaign. These high-quality visual assets are delivered directly to clients and can be utilized across marketing channels, including websites, social media platforms, investor presentations, corporate reports, and future advertising initiatives. For many businesses, the value of these professional recordings extends far beyond the day of the campaign itself.
To further amplify brand visibility, PR to SKY integrates a comprehensive public relations strategy into every campaign. A professionally written press release highlighting the Times Square advertising appearance is distributed to a wide network of international media outlets. As a result, participating brands receive extensive media exposure through publication on more than 100 news websites and business publications worldwide.
Campaign coverage may include respected media platforms such as Business Insider, Benzinga, Barchart, Digital Journal, and numerous additional outlets that reach audiences across North America, Europe, Asia, and other global markets. This combination of outdoor advertising and digital media distribution enables brands to transform a single Times Square appearance into a worldwide publicity campaign.
The service is particularly valuable for startups announcing funding rounds, technology companies launching new products, entrepreneurs building personal brands, corporations celebrating milestones, and organizations seeking greater international recognition. By combining one of the world’s most prestigious advertising locations with strategic media outreach, businesses can significantly enhance their visibility, credibility, and market presence.
According to PR to SKY, clients are encouraged to begin campaign planning at least two to three weeks before their desired advertising date. This preparation period allows sufficient time for content creation, creative approvals, press release development, media coordination, and promotional planning, ensuring the campaign achieves maximum impact.
As competition for consumer attention continues to intensify across digital and traditional media channels, premium advertising opportunities such as the Midtown Financial (MiFi) Building billboard remain powerful tools for organizations seeking to stand out. Through its integrated advertising and public relations services, PR to SKY continues helping brands turn a single day in Times Square into a lasting global marketing achievement.
