SEO is one of the most effective ways to enhance online businesses around the world. Business professionals like Jesse Willms have analyzed potential customer audiences with marketing techniques such as SEO.
SEO Mobile vs. SEO Desktop
70% of all internet time can be attributed to mobile use. The impact mobile devices have on Google is enormous. Because Google set mobile-first indexing, SEO practices may vary depending on the platform.
The main difference between mobile and desktop is what is considered as “text results”. While this may seem like a small difference, text results have a large impact. Jesse Willms is known for his history and background in business. Since the rise in popularity of SEO, text is a critical foundation for online marketing.
Mobile text results often take up more room. In some cases, mobile platforms will fit two to three listings on the screen. To access more information, a user must swipe multiple times. The first few results are more likely to be clicked because it takes less effort on a mobile device.
Desktop devices can fit more results on a screen. Most screens will fit approximately 5 text results. Because of the ease of scrolling on a desktop, it is easier and faster to see multiple results instead of just three.
Jesse Willms currently uses marketing strategies that are proven to work. Professionals that try a diverse portfolio of marketing methods may take more time than is necessary to gain relevance and business. SEO for both desktop and mobile devices can work for any business.
What Happens When SEO Is Not Mobile Friendly?
Many businesses are unaware if their site is mobile friendly. When creating an online business that is both desktop and mobile compatible, sizing and graphics are only part of the issue. SEO must be properly optimized for smaller screens. If it isn’t, a business may lose almost half of the organic search traffic.
If mobile SEO is not used correctly, a business’s ranking can decrease. When Google determines ranking, the quality is considered first. If the mobile version is not current, the desktop version is not a substitute.
Non-SEO mobile sites can negatively impact a variety of businesses. E-commerce stores, retail, and restaurants are just a few of the businesses that receive high mobile traffic. With an increasing amount of individuals using their phone for internet access, all businesses should be prepared for the mobile-first indexing.
Transferring Traditional SEO to Mobile SEO
Mobile-first indexing is not a “mobile-only” index. While a desktop site can be included in the search engine, it may not rank as high. With a mobile-first index, the mobile version is considered the primary version of a business’s website.
Since mobile-optimized sites are given priority, many businesses would like to transfer their desktop SEO to a mobile SEO site. Unfortunately, transferring SEO from one platform to the next may prove difficult.
First, the site must be tested for mobile-friendliness. If the site passes Google’s test, SEO can begin. Some of the best mobile SEO practices include:
- HTML5 code
- Speed testing
- Screen fitting
Avoiding frames is also recommended for mobile SEO. This can make it more difficult for search engine crawlers to comb through the site. Irrelevant cross-links are also discouraged. When using Mobile SEO for a site, check that internal links lead to pages that are already mobile-optimized.
Keyword research may be transferable depending on the business. If there are specific words relevant to a company site, those can be added to the mobile version. Basic SEO ranking factors such as using keywords in the app title and description still apply.
Google created the first mobile-first index in 2018. Mobile optimization also helps with the voice search option. When a “nearby” search is performed from a mobile device, localized sites will pop up as a result, in part, of mobile SEO.
Voice search is especially convenient when driving. Many drivers use their voice search option to find restaurants or shops that are close by. This can be particularly helpful on road trips where businesses are largely unknown outside their specific location.
Since loading time is one of the most critical points for a successful mobile site, speed is crucial. Mobile devices are more likely to be used in a vehicle or a situation where time is limited. Part of the loading speed is based on proper SEO and how it can impact graphic optimization. By using mobile indexing, more online businesses will receive traffic.
Can Website Migration Help?
There are two types of migration that are most often used by companies. Platform migration involves changing content management systems for a site. Website restructuring occurs when the display is altered. SEO practices are usually changed through website structure.
A migration strategy is necessary to restructure a website. By auditing what parts of the site are critical, less restructuring is required. By copying web content with specific keywords, placement can be duplicated to the mobile site. Backing up the site is always a responsible practice when making changes to the display of a website. Once a backup is made, information is safely stored for future use.
Mobile SEO For Businesses
Mobile SEO is especially important for businesses. By creating a site that it is fully optimized for a mobile device, traffic can dramatically increase. Transferring SEO from desktop to mobile is easier for certain sites. To find out whether a business can easily transfer their SEO, a professional should be able to gauge how long the process will take and any additional cost that may be required.