Instagram is currently the most loved social media platform and there is no debate about that. Also, with the updates and most importantly reels, Gen Z is practically living in it.
Along with that it has become a career choice for many as well and to work for that folks are vigorously trying to bring in good content.
But, getting a good engagement is not a cakewalk as the infamous Instagram algorithm is pretty challenging. So, the like counts, view counts matter a lot.
As we are concerned about likes here and it’s worth, so let’s discuss that below.
Importance of Likes on Instagram
Likes on Instagram are an important thing in many ways. From validation to engagement, everything is based on likes.
Likes are one of the first things that come to notice after one checks a profile on the ‘gram.
Here, we have curated a list of the importance of likes on Instagram. Those are:
- Increase engagement
- Increase online presence
- Promotion of brands and services
- Stay ahead of the competition
- Increase leads and conversion
1) Increase Engagement
Instagram is one of the places where algorithms play a great role. It is not always the talent or the profile that attracts the audience, there are a few tips and tricks, which if taken into account will enhance engagement.
Likes, for one, are important. Instagram works in a way that, the more likes a post gets, the more the algorithm optimizes it. So, likes matter a lot.
But as the competition is high, it is not possible on everyone’s part to get enough organic likes to stand out.
In such a scenario, it is not a bad idea to get a few likes and buy instant followers as well.
2) Increase Online Presence
This is one of the crucial needs of likes on Instagram. Increase in online presence or validation for that matter.
When we use the app, it is in our subconscious mind to differentiate between a good profile and a bad one with its engagement. Sadly, at times we forget to look at what the profile holds.
The validation will only give it value and that is where like plays the role.
For example, in an art account with outstanding pieces, but comparatively lesser likes and another account of an influencer with not so great content, but a higher number of likes. In this scene, the latter one gets more validation than the former.
All in all, we can say that likes can definitely help you in choosing a better profile from the niche of your choice. But, at times it also misguides as it mainly is the result of the algorithm.
But, in the present times, folks tend to indulge more in video content and that happened mainly after the introduction of reels.
So, view count also has importance and at times more than likes in terms of validation. But, if you consider optimization, likes hold great importance and even more than views.
3) Promotion of Brands and Services
Now, Instagram marketing is not a new thing. With the exponential growth of the platform, marketing in this space is likely to increase and it will increase manifolds in the coming years as well.
Instagram has also customized a certain type of account for businesses so that it gets easier for companies to promote.
Now, earlier when marketing was a new thing in the platform, likes, views and comments were not a big deal for promotion.
But, as time has passed, to check if the said company is one that fulfills your needs, likes, comments, and views matter a lot.
As the number of likes becomes the first thing that is seen, it is of utmost importance.
Hence, brands take an effort in their social media promotion aspect as well.
They try to bring engaging content to their page, so that folks “double tap” on their posts, and thus when someone is looking for a product in the same niche, it works in their favor.
Instagram is also constantly updating. It is bringing in more and more features so that the users can generate better content and that is a plus side.
4) Stay Ahead of Competition
Competition on Instagram is real. In terms of brands and marketing, we have talked about it. But, with the increase in the number of users, it is basically at every nook and corner.
Also, in the present times, the maximum number of users on Instagram are thriving to stand out as the lives of the ones who did look fancier, and the percentage of people who are on the app, just for fun have comparatively gone lower.
Not that the number is really less. There are still a huge number of people who are only on the app to consume content, but the numbers matter at the end of the day.
So, from that, we can easily infer the situation. Profiles who are trying to make a mark in 2022 and are still in their initial phase have to thrive a lot.
If you are one of those it is important on your part to take care of every aspect and be active in all the space on the app and gather engagement from everywhere you can.
Gathering a number of likes comes under the basics of this list, but things will never work out without it.
5) Increase Leads and Conversion
This is also pretty much important. Likes on Instagram have an umpteenth number of benefits. With the validation and engagement, it brings to you, it also brings leads to the users, at times in the name of followers too.
When a user comes across a profile where the content is likable and along with that the posts show a great engagement in terms of likes and comments, not only will it increase the chance of the user following the said account, it will also gather leads.
Leads are helpful if it is a small business or big brand. With networking, it gets multiplied. Now, that is dependent on several factors and not just likes on a post. The product has to be of service to the user, for a recommendation.
Basically, when the recommended candidate visits the profile, the number of likes can be one of the reasons for the said person sticking to it.
Now, from this, it makes it very clear that likes still hold great importance on Instagram and the updates have not affected its impact whatsoever to date.
4 Best Ways to Get Likes On Instagram
As in the above section, we have talked about the importance of likes and how it is still worth it in 2022.
So, now we will write about ways that can help you in this regard.
- Right hashtags
- Good caption
- Post good content
- Post BTS
1) Right Hashtags
Hashtags and their importance on Instagram are uncanny. Using relevant hashtags to every post is not a choice, but a need when we talk of this platform.
The amount of engagement it brings is something that cannot be avoided.
But in that midst, it is important to not forget that it doesn’t make your profile or your post look clumsy. The best way is to hide them with line streaks.
2) Good and Engaging Captions
Your caption can change the entire game. It is of utmost necessity to understand the need of writing suitable captions. Don’t forget to add good background stories, if any, with the pictures.
The idea behind a good caption is it has to be classy and the vocabulary has to be good. Along with that, try to match the tone of the picture.
3) Post Good and Genuine Content
Content is king. You can do all sorts of jibber-jabber but if the content is not engaging, things will not work out at all.
It may happen that pages with good content which do not work on the engagement aspect will not get the deserved recognition.
But, pages that do not offer good content but only focus on engagement will never continue to shine.
4) Show BTS
BTS is the new cool. Not that you are asked to reveal everything you are coming up with, but leaving hints has two advantages.
Keep the excitement intact and post the whereabouts of what is coming next and since folks will engage with that, getting likes will not be a difficult job.
Apart from that with the BTS snippets, you can also get more engagement and likes in your actual post as well.
In the above space, we have discussed the importance of likes on the app in 2022.
We all know that Instagram has got several new updates and it is likely to decrease the importance of things that mattered in the past on the apps with newer things.
Talks also say that after a certain period of time, the number of likes on a post will not be visible as it happens on videos.
In fact, with reels. The first thing that comes to the eye when one opens a profile to check reels is the number of views and not likes.
But, as of now, the number of likes not only increases online presence but also works in a positive way when it comes to algorithms.
Things might change in the future, but as of now, for any person who is trying to make a mark on the app, taking care of the number of likes is advisable.