Marketing is a highly competitive industry. Frequently, a successful marketing campaign is all it takes to convince a customer to choose your brand (or that of your client) over a rival. Therefore, a marketing campaign that delivers the right message to the right audience at the right time is key. The secret to successful campaigns, according to contemporary marketers, is personalization with IP targeting.
This process entails being precise about who and how they reach out to potential clients. In general, this has been observed in data marketing, cookie-based marketing (which will be covered in more detail shortly), and, more recently, IP targeting using an IP tracker and geofencing.
Geofencing and IP targeting enable a specificity level never seen in marketing. As a result, marketers can deliver the most effective advertisement to their target market through a customer’s device. So this article will explore the basics of IP targeting, including IP tracker and geofencing, and outline their differences.
What’s IP Targeting?
What’s an IP Address?
Who Should Use IP Targeting?
What’s Geotargeting?
Who Should Use Geotargeting?
What is the Best Tool for IP to Geolocation?
FAQs
What’s IP Targeting?
IP targeting is a digital marketing strategy that targets customers based on their IP address and serves them relevant ads. It enables marketers to identify their target market and place their ads before them. Any WiFi-connected device, including a laptop, desktop, tablet, or smartphone, can receive ads thanks to IP targeting. As a result, both people and companies can be the target of attacks.
What’s an IP address?
Let’s start with a definition. An Internet Protocol address or in short form an IP address is a unique numerical code that identifies a device or Local Area Network (LAN). The most used standard in today’s communication is country code, but IP addresses are used whenever a device connects to the internet. For example, in digital marketing, an IP can send ads targeted at customers or companies on a particular network.
Therefore, it is critical that online businesses must check IP addresses to identify a user’s location, as it enables them to offer a customized user experience on their website. So, how to find someone’s IP address? There are many IP locators on the market. However, not every tool delivers precise outcomes.
Who Should Use IP Targeting?
IP targeting can be useful for anyone trying to reach a particular audience to promote their or a client’s product or service. Let’s discuss some instances where using IP targeting can be advantageous.
You can use IP targeting to market a local event. You can send ads to people most likely to attend by using IP targeting, which raises the probability that your advertising budget will result in more ticket sales. Ads shown to unintended audiences won’t cost you anything.
Increasing foot traffic at a local business is also made easier with IP targeting. Sending ads to people connected to WiFi near the business. Regardless of the type of business you’re supporting, you will be more successful at reaching potential customers than generic advertising.
You can exclude specific IP addresses if you don’t want a particular audience, such as a rival, to see your ads.
What’s Geotargeting?
Geotargeting, in essence, is advertising that uses location data to send people messages based on where they are and what they are doing. It presents information based on presumptive or automated knowledge of a user’s location. Using geotargeting, you can reach the right audience with the right message at the right time.
For instance, a furniture store might run a geotargeted advertising campaign that only targets people who live within 10 miles of their store. Simply put, geotargeting enables marketers to offer consumers more relevant, targeted promotions, which raises engagement.
You can run local awareness campaigns, use location-specific keywords, exclude specific regions, and make your target lists for your ads. For instance, you could add a location-specific keyword like “Louisville Bike Shop” and only appear in certain zip codes if you were running an awareness campaign for a neighborhood bike shop in Louisville, Kentucky.
On the other hand, suppose you don’t offer services in a particular region or location or don’t want to target a particular demographic or interest. In that case, you can also use negative keywords to increase overall relevance.
Who Should Use Geotargeting?
There are many situations where geotargeting can be beneficial, but there are a few where it’s especially advantageous, such as:
- When you run a business with just one physical location
- You want to provide people in various locations with different landing pages
- You provide year-round goods in some regions, and seasonal goods in others
What is the Best Tool for IP to Geolocation?
Ads can be sent to particular homes or businesses on any device using IP targeting, which compiles a list of IP addresses. In addition, by using geotargeting, specific IP address groups can be reached.
Ipstack provides a comprehensive real-time IP to location API that can evaluate security concerns arising from potentially dangerous IP addresses and look for precise location information. The results are delivered in XML or JSON format in milliseconds. In addition, the ipstack API makes it simple to identify website visitors so your application’s user interface can be modified.
Ipstack has a very high level of accuracy in its IP data because of its connections with several major ISPs, who frequently provide information about new and current IP ranges. The infrastructure that supports ipstack and the API has also advanced to become incredibly scalable and efficient. Managing between 2 and 3 billion system calls daily after nine years of continuous optimization.
FAQs
What is IP targeting?
IP targeting is a hyper-targeted advertising practice that delivers personalized adverts to a website visitor’s mobile or desktop device based on its location, determined using its IP address.
Does IP targeting work?
Yes, IP targeting is effective. Devices connected to that specific IP address receive digital ads from its campaigns. An IP targeting campaign enables you to send advertisements to any WiFi-connected device, including a laptop, desktop, tablet, or mobile phone.
Is IP targeting legal?
Geofencing and IP targeting’s level of specificity is not without controversy. Although extremely common among experts in digital marketing, there have been concerns about where IP addresses stand concerning data protection laws. For example, if these addresses are considered personal information, it is debatable whether they should be safeguarded.
IP addresses fall outside the purview of the definition of personal information, which leaves them subject to stringent rules for storage and use.
Since IP addresses are specific to each internet router, they can be traced back to the internet connection owner. However, IP addresses must be somewhat public to function. After all, they were designed to communicate with publicly accessible resources (like websites). There has been a lot of discussion around this, and other nations have stricter laws than the US. However, targeting is generally legal in the United States, because the information is already publicly available.
To be safe, it is wise to be aware of the laws governing data targeting more restrictive regions of the world.
What is IP marketing?
By using a reverse IP lookup, IP marketing enables businesses to deliver content that matters to customers dynamically. The visitor is identified by the company and given demographic data through this process. Such as the industry, the size of the company’s revenue, and the location.
Is IP targeting going away?
Many people have debated the usefulness of IP addresses as an actionable identifier over the past few years. Amid the uproar following Apple and Google’s announcements deprecating cookies.
IP targeting won’t disappear in the coming years. When it comes to streaming media advertising and monetization, which IPs largely support.
Can you do IP targeting with Google ads?
With Google Ads, IP targeting is not possible. You cannot specifically target them with your ads; you can only stop some IP addresses from seeing your ads.
