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Increasing Awareness About Hygiene & Sanitation Thrusts Growth in Feminine Hygiene Products Market

Increasing awareness pertaining to hygiene and proper sanitation fuels the demand in the feminine hygiene products market. Furthermore, rising need for cost-effective and hygienic as well as safe menstrual care products, is also motivating the growth of feminine hygiene products market. These trends are further bolstered by the rising volume of female working population, as well as the subsequent increase in the disposable income amongst working female population. Moreover, the increasing investment made by women, especially in urban areas, for hair removal, intimate wash, and intimate wipe products, is also helping in thrusting growth within the feminine hygiene products market.  

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 There has been a shift towards using tampons and menstrual cups for menstrual care, as opposed to the traditional sanitary pads and napkins. However, this trend is only particularly strong in the developed regions around the world, such as the Americas and Europe. A large majority of women in Asia Pacific still prefer using sanitary pads and napkins. The increasing use of tampons and menstrual cups is anticipated to create new opportunities in the feminine hygiene products market in coming years. This trend is further intensified by several emerging as well as established market players launching online campaigns and advertisements to promote the use of these new products, such as period panties and reusable menstrual cups.  

 Another essential driver for the development and expansion of the feminine hygiene products market is the rising consumer demand for organic and environmentally friendly products. Increasing demand from female consumers for sanitary products made from biodegradable and organic materials is anticipated to propel the demand within the market in near future. Using organic materials for production of sanitary pads also minimizes various health issues caused by chemically processed synthetic products that can cause allergies, rashes, and skin irritations.  

 Players in Feminine Hygiene Products market Focused on Expanding their Product Portfolios 

 The commercial landscape of the feminine hygiene products market is fragmented in nature, with a high number of small-sized, as well as large-sized players. Some of the incumbent manufacturers and participants working in the feminine hygiene products market include Energizer Holdings, Inc., Lil-Lets Group Ltd., Biochemix Healthcare Private Limited, Reckitt Benckiser Group Plc, Procter & gamble, Edgewell Personal Care, Kimberly-Clark Corporation, Glenmark Pharmaceuticals, Hengan International Group Co. Ltd., and Unicharm Corporation, among others. Players in the feminine hygiene products market are increasing their investments aimed at research and development, with a focus on creating new and environmentally friendly products.  

 Other notable strategies employed by the leading players in the feminine hygiene products market include mergers and acquisitions, as well as expansion of product portfolios. For example, a new reusable underwear for menstrual periods was launched by a feminine wellness company called Proof, in May of 2022, through Walmart. This company has also marketed their worry-free, period-proof, and leak-proof underwear for usage in menstrual periods in April of 2020. Elsewhere, a new collection of ultra-thin and breathable underwear, layered with micromesh for moisture free and dry days was launched by Think in May of 2022.  

 Asia Pacific to Lead the Feminine Hygiene Products Market 

 Regionally, Asia Pacific accounted for a large share of the feminine hygiene products market in the recent past. One of the largest drivers supporting this trend is the presence of a high number of female individuals in the region. Some of the major drivers for growth of Asia Pacific feminine hygiene products market include increasing awareness amongst local female population about sanitation, fast paced urbanization in the region that aids in improving access to sanitary solutions, and rising demand for sanitary products from the regional female population. Additionally, the increasing demand for highly absorbent and leakage protection sanitary solutions from regional economies such as Hong Kong, Australia, India, Japan, and China, is also motivating the growth of Asia Pacific feminine hygiene products market.  

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