The techniques and tools in the global mixed reality in healthcare market simultaneously utilize two of the most powerful latest technologies i.e. augmented reality or AR as well as virtual reality of VR for application in the health care as well as medical sectors. The solutions offered by the players in the global mixed reality in healthcare market receive massive demand and host incredible potential for expansion in the healthcare sector in coming years. The increasing demand for digitalization across the domain of healthcare is one of the most salient drivers for the global mixed reality in healthcare market. Additionally, increasing awareness about benefits of mixed reality or MR in healthcare is also boosting the adoption of these novel and innovative solutions offered by players in global mixed reality in healthcare market.
The solutions provided by the service providers, developers, and vendors in the global mixed reality in healthcare market are used in the healthcare and medical domain for various distinct applications, such as surgery as well as simulation of surgeries for training, fitness management, patient care management, and medical training as well as medical education, among others. These solutions in the global mixed reality in healthcare market are found to be extremely useful in training of new generation of medical students and practitioners. These solutions offered by the players in global mixed reality in healthcare market are used in various healthcare settings and facilities, such as clinics, medical institutes, hospitals, and surgical centers, among others.
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Rising Applications in Surgery Bolster the Demand in the Mixed Reality in Healthcare Market
The solutions provided by the developers and players in the global mixed reality in healthcare market are used in the field of surgery for various applications. The surgeons can use these tools and solutions in the global mixed reality in healthcare market and benefit from their anatomically precise depictions as well as for the high quality and realistic depictions of human bodies and internal systems. These tools in the global mixed reality in healthcare market also benefit students and novice medical practitioners in assessment and training of various types of surgical procedures. This makes learning about complex and risky surgeries relatively easier for the beginners and give the medical students overall understanding of the procedures.
The key and major players as well as service and technology providers operational within the landscape of the global mixed reality in healthcare market include Firsthand Technology, Inc., Atheer, Inc., Echo Pixel, Inc., Surgical Theatre, Inc., HTC Corporation, Daqri, Osso VR, Samsung Electronics Co. Ltd., Oculus VR, and Microsoft Corporation, among others. These prominent players in the global mixed reality in healthcare market are forming strategic partnerships and engaging in mergers and acquisitions in order to further their positioning in the global mixed reality in healthcare market in coming years.
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Players in the Mixed Reality in Healthcare Market Focused on Collaborations and Partnerships
For instance, in 2019, a creator of hands on healthcare workshop models pertaining to orthopedics called ‘Sawbones’ and Osso VR formed a strategic partnership to expand their customer reach and innovate their combined product offerings. This move is also expected to help Osso VR in improving their brand visibility in the larger global mixed reality in healthcare market in coming years. Additionally, a virtual reality training tool was also launched by the Osso VR in August of 2020 that enables healthcare professionals and medical practitioners in experiencing the new SuperPth hip technique.
Elsewhere, a strategic collaboration took place between the Jewish General Hospital and the Microsoft Corporation in July of 2020. The aim of this collaboration was to use and handle a new untethered MR medical device called ‘Microsoft HoloLens’. Another significant growth strategy employed by the leading players in the global mixed reality in healthcare market is regional expansion, as undertaken by the Samsung in November of 2020. The company expanded its geographical presence by establishing an AR/ VR lab in Rajasthan, India.
