Press Release

IDO Platform, Enjinstarter, Partners With WOM Protocol To Boost Web3 Projects With Video Content From Top Creators

Singapore, 20th October 2022: Web3 martech solution, WOM Protocol, is pleased to announce a partnership with Enjinstarter, an IDO launchpad for blockchain games and the metaverse. 

The partnership will further the network effect and value of the WOM Ecosystem, by galvanizing the web3 influencer pool from its “TikTok of crypto” app, BULLZ, to create content and education for Enjinstarter, along with its portfolio companies and new projects listing on the Enjinstarter launchpad. The blockchain gaming industry is a rapidly scaling sector that grew 2,000 percent in the past year from Q1 2022 and is expected to rise to $39.7 billion by 2025.

Enjinstarter’s impressive portfolio, which includes Sidus Heroes, The Killbox, Alterverse, and many more, will gain access to lifestyle, web3, metaverse, NFT, and crypto influencers, who have already created more than 30k videos on the BULLZ platform and are motivated by the potential to monetize content across platforms and technologies in the booming creator economy – worth an estimated $104.2B. 

The WOM Protocol enables creators and content authenticators to monetize their authentic word-of-mouth recommendations using a decentralized peer-to-peer review system. The protocol is currently integrated into self-developed apps, including the BULLZ app, which rewards creators daily based on the engagement their content receives and a trusted peer-reviewed rating the content has to pass before earning. While users “create-to-earn” through the integrated WOM Protocol, the app has further expanded its features for verified creators to see dedicated marketing campaigns from web3 projects and provide videos for earning more rewards. 

The content requests are all set up through the BULLZ Campaign Manager. After a web3 project sets up the campaign, it is immediately broadcasted to verified BULLZ creators within the app. Creators can view the details, discover the project and decide whether to submit to the campaign by creating a video about the project and depending on the settings also sharing the content on other social networks like Twitter.

Singapore-based Enjinstarter launched in October 2021 as a blockchain gaming, metaverse, and entertainment-focused launchpad for initial DEX offerings (IDO) and initial non-fungible token (NFT) offerings. It helps creators and game developers run capital-raising campaigns and build communities using blockchain technology. Enjinstarter will utilize the BULLZ Campaign Manager to continue growing its reach in the crypto influencer space while fuelling blockchain and digital asset content marketing strategies across all projects.

Prakash Somosundram, CEO & Co-founder of Enjinstarter, said: “We’re bringing the traditional gaming masses over to blockchain by helping brands and businesses from the web2 world develop cutting-edge strategies for web3. We really believe that good storytelling and educational content can drive greater user adoption for ourselves and for projects across the web3 space and we see amazing potential for our partnership with WOM Protocol.”

Melanie Mohr, Founder & CEO of WOM Protocol, said: “Launchpads like Enjinstarter are so valuable because not only do they help with fundraising, but they also fuel the community-building process needed for web3 projects to succeed. We are excited to connect our powerful content marketing tool and web3 influencer pool with awesome blockchain gaming and metaverse projects.” 

About the WOM Protocol

WOM (word-of-mouth) Protocol is a blockchain-based protocol that gives brands, content creators, publishers, and social networks a way to monetize word-of-mouth recommendations on any website, app, or platform. WOM is backed by dozens of seasoned investors from around the globe. For more info about WOM


BULLZ is a dedicated app for discovering authentic blockchain and crypto-related recommendations. Users can find trending projects, discuss them together with other crypto enthusiasts and experts, and can get rewarded for sharing their own videos about the projects and companies they love. With the “promote to earn” model, users are rewarded with WOM Tokens for their recommendations directly within the app. For more information about BULLZ

About Enjinstarter

Enjinstarter is one of the top-tier blockchain launchpads focused on Gamefi/Metaverse/NFT/Music/Move2Earn and Gamified utility projects. Enjinstarter has partnerships with top gaming studios, networks like Enjin, influencers, distribution centers, exchanges, gaming guilds, and VCs, with access to huge communities.


Enjinstarter supports pre-IDO, IDO, monetization, go-to-market strategies, and post-launch. The team has launched Halo, Mass Effect, and others and has helped AAA and F2P games with sustainable monetization strategies.Visit


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