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How Veli Store Is Transforming E-Commerce Market In Georgia

Every year, more consumers rave about the culture of “add to cart” buttons for their retail shopping needs. As online shopping is becoming increasingly popular worldwide, Georgia businesses that embrace e-commerce are attracting new customers from markets worldwide daily.

Consumers are shopping online in unprecedented numbers. Indeed, e-commerce sales for US retailers totaled $340.4 billion in 2015, a 14 percent increase over the previous year. These sales account for 7.2 percent of total retail sales in the United States, and this figure is expected to rise further. The online shopping phenomenon is not limited to the United States. Worldwide e-commerce retail sales are expected to exceed $7 trillion by 2023, accounting for more than 14.5 percent of global retail spending. Consumer product companies can get in on the action by using online business-to-consumer (B2C) channels to build their brand globally and bring their unique products into the hands of consumers worldwide.

When it comes to the Georgia, online business has also been aggressively promoted. The local e-commerce market size in Georgia state boosted more than 3 times annually to reach GEL 137.9mn in 2020 and it is expected to grow at a CAGR of 52% to GEL 1.1bn by 2025, yielding a penetration rate of 4.7%.

On the shopping platform, the popular category includes electronics, household appliances, and equipment. Retailers began to invest in this category long before Covid-19 approached. Besides, apparel and accessories are in the 2nd-largest category, followed by home and furnishing materials. 

When the Pandemic hit, food delivery also flourished on digital channels, and through this retailers started to deliver groceries, medicines, or pharmaceutical products along with personal care products. 

How Veli Store is Storming in the e-commerce Market of Georgia

Georgia businesses are no new to the game-changing opportunity that lies in e-commerce. Companies like that has been storming in the Georgian eCommerce market. With its excellent base determination, e-commerce stands on categorical products, quick delivery, and a good shopping experience. It is entirely operational through its warehouse, delivering the products to buyers’ locations. aims to become Georgia’s largest and fastest e-commerce site for supplying people with daily needs with an excellent shopping experience. For now, the brand delivers orders between 3 and 5 working days. However, the one-day delivery is available in the capital of Georgia, Tbilisi. Also, the e-commerce platform offers free delivery and delivery of the order in 3 hours in 15 different places. These places include Saguramo, Akhalsofeli, Tsitsamuri, Mtskheta, Tskneti, Upper Lower Kiketi, Akhaldaba, Kojori, Tabakhmela, Tsodoreti, Mukhatskaro, Tkhinvali, Napetvrebi, Shindis, and Tsavkis. 

With the quick delivery, has set a record in the Georgian market, making people’s life easier in online shopping. The customers can find products in 12 categories ranging from electronics to art and craft. Thus, Veli targets all major product niches so buyers can shop for all their needs in a single place. 

According to the CEO of, Archil Piriashvili, they believe Veli’s story will simplify people’s lives as follows: a large selection; the ability to buy in one location; a Simple and comfortable user interface; competitive prices in comparison to traditional retail; Fast and free delivery service, which means we deliver the order to the customer’s door in Tbilisi in about 3 hours on average. As a result, the customer conserves two valuable resources: time and money.

Besides fast delivery, the retail price is another factor that backbones Veli’s success. Unlike other retail stores, has been a favorite shopping hub where prices are transparent and free from hidden charges. 

Customers can pay via cards including VISA, MASTERCARD, AMERICAN EXPRESS, or foreign cards on It is also possible to buy in installments: with 0% installment of TBC and also with Top Card of Bank of Georgia and Re|Bank.


In Georgia, digital marketing firms are underdeveloped. In contrast, last-mile logistics firms have seen a significant increase due to the COVID-19 pandemic and related restrictions on personal movement. Seven Georgian commercial banks have licenses for international payment systems via internet-acquiring sources. They successfully serve merchant outlets, including state services. This helps grow in e-commerce and operate the best shopping experience daily. 




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