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How To Sell Sportswear Online

Cycling t-shirts, criss-cross tank tops, and yoga pants… These are no longer just ‘gym clothes.’ The athleisure fashion trend followed by the activewear manufacturing industry is now popular. This shift in activewear has prompted retailers to capitalize on this growing trend. And it’s no surprise that athleisure wear generated $414 billion in global revenue last year.

If the people who are wearing these items make you wonder, “How do I sell what they’re wearing?” Then this is the blog for you. We share insights below on how to start selling sportswear online and even give you market survival tips.

Continue to read!

  1. Select Your Product

First and foremost, find a product concept. Ideation can be time-consuming, but it is worthwhile.

What kinds of clothes do you want to sell? Leggings, joggers, sweatpants, gym tanks, sports bras, hoodies, shorts, sneakers, and other athleisure outfits are popular.

Begin by conducting a market analysis and competitor research to determine demand. Finish a product by adding your creativity and interest to the outcome.

  1. Create Your Own Product

When it comes to design, most activewear companies believe that “less is more.” They make stunning minimalist pieces with clean lines and unadorned fabrics.

Then there are the colors. Keep your future customers in mind when selecting colors. While you may believe that sticking to basic colors like white or grey is a safe bet, trends indicate otherwise. People prefer pastel colors that are fresh and bright, such as lilac, aqua, and peach.

  1. Use the Personalization Power

Customers used to be thrilled with mass production – uniform products at a lower cost. That is no longer the case. Customers’ shopping preferences are shifting, and they are willing to pay more for a brand that offers personalization.

The customization tools aims to provide users with a one-of-a-kind shopping experience by giving them complete control over the design of their products. The best example is Nike By You, which allows you to design your own iconic sneakers. The brands also use custom rigid box packaging to make their products stand out. 

  1. Select A Selling Method

If you don’t have an online store and don’t have the budget to create one, selling on marketplaces like Threadless is a good option. These print-on-demand websites allow you to upload products and sell them to potential customers.

You can sell your items to anyone in the world this way. While you will benefit from the web traffic generated by these marketplaces, you must continue to promote your store.

  1. Why Use Social Media?

Is social media selling appropriate for your company? According to recent studies, businesses that practice social selling typically see a $5 return on investment for every $1 invested. That is only possible if you sell on the right platform and upload high quality pictures of the products. You need to have a quality camera and ideal lighting with the help of led light strip bulk to take the best pictures. 

Consider the demographics of your target audience before deciding on a platform. In your case, your target audience will primarily be millennials, who account for a sizable portion of the activewear market. As a result, Instagram and Facebook should be your first choices, rather than LinkedIn and Twitter.

  1. Make An Online Store

Having an online store will give you a competitive advantage as well as a broader scope for expanding your customer base and potential revenue.

Selling products online is not easy, but technology has made it simpler. Even if it is simple, it is costly – you are correct. You must, of course, make an investment. However, when compared to the profits you receive, it is insignificant. If you believe that developing an eCommerce platform is a viable option at this time, go for it!

  1. Shipping Planning

Shipping products yourself necessitates attention to product quantity, weight, packaging process, and so on. Dropshipping will work for you if you believe you do not have the time. Instead of storing products, the dropshipping model involves purchasing them from third-party suppliers who will ship them directly to the customer.

  1. Use Survival Techniques

Activewear is a crowded market. How can you ensure your survival here? Keep in mind that change is an unavoidable part of life. You must continue to evolve.

When you believe your brand is well-established and you are earning a decent living, try experimenting with products. How long will people keep wearing the same blue-grey sweatpants? If you start with cotton sweatpants, you can expand to 3-4 different fabrics, such as polyester, or switch to organic materials.

Consider broadening your product offering. Don’t limit yourself to just one item. Continue to expand your store by adding new types of activewear. Finally, target different market segments. Assume you began by selling women’s cycling t-shirts. Why not include children now that your company is expanding?


The trend of activewear is here to stay. Buying activewear used to be reserved for athletes only. People nowadays go shopping or to brunch in sneakers and yoga pants. And, as home quarantine becomes more common, the demand for comfortable clothing is increasing.

There’s no denying that this market is crowded. Brands that provide some value to their customers, such as sustainable products or personalized activewear, are doing well. Using the Product Design Tool, you can begin selling personalized activewear.

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