When launching your company’s new online presence, it is advisable to remember that a basic, straightforward website is perfectly acceptable. Actually, often simpler is often better. Think of your initial website as at least a minimum viable product simply enough to have something to begin building your brand on the internet. You should then proceed to build on your site from the ground up, including building the functionality of the site and filling it with the kind of features and information that will attract the customers you seek. This process should be an ongoing process as your business grows. It is the only way to ensure that you are meeting your business goals in the long run.
There are some considerations you should keep in mind as you progress through this building phase. One of them concerns your site speed. Many potential customers are turned off by slow-loading pages and they are likely to do business elsewhere. If you want to achieve top search engine rankings for your small business website design, you must make sure that it is able to load quickly and remain informative and entertaining at all times. Otherwise your site may as well be invisible to these potential buyers!
If your website is going to be a part of your branding efforts, you might as well work towards having a domain name that is as memorable as possible. This doesn’t have to be expensive but it is something worth considering. Branding experts suggest that you purchase and register your domain name as soon as you can because you won’t have much time to change it in the future. The value of a good, distinctive domain name cannot be underestimated and the impact on the reputation of your small business website design is considerable so it is well worth investing in one now.
A useful tip to help you create a memorable brand name for your small business websites is to consider names that are directly associated with your product or service. For instance, if you offer car transport services, your potential customers will know exactly what your company is all about. The same holds true if you provide professional design and website marketing services – people will associate your company with quality, workmanship and professionalism. Think carefully about the type of domain name you choose for your business websites and stick to it.
Your domain name should also include your key benefits. For instance, you might consider “professionalism” or “cheap”. Avoid using generic names like “mynetbiz” or “website-shopping” because they will not have the desired effect. Your key benefits, however, must be included in your domain name because people should know what your company is all about and what you can do for them. You can also try keywords and keyword phrases that are less competitive but still related to your small business website marketing strategies.
Last, but certainly not least, make sure that your website is easy to navigate. You may want to consider hiring a professional who can optimize your content for search engines. Your potential customers small business website will lose visitors if the site is too difficult to use or if it takes too long to load. Investing in reliable seo services to improve your small business website’s search engine ranking is the right move to make. With professional seo services, your site will become more visible to potential customers, generate more revenue and improve customer satisfaction.