Since old times, jewelry has carried class, status, wealth, and power. It’s an impression during functions, festivals, and events worldwide. But it isn’t a fad and is here to stay with us.
A lot has changed with technology, including in the jewelry industry. This industry has transformed over the years to continue meeting clientele needs. Technological breakthroughs have been responsible for the advancements we have witnessed in the jewelry industry.
For engineers to craft pieces professionally, technology is a crucial ingredient. For instance, the industry has seen a lot changing regarding how jewelry comes into existence. Likewise, retailing has also changed as eCommerce has increased through the years.
Several digital strategies are essential to ensure that the client is satisfied and has a beautiful shopping experience. As you may already know, AI has made inroads into the jewelry industry.
In this article, we will focus on the potential technology in the jewelry industry. We will also focus on what this means for the industry’s stakeholders (designers, customers, and distributors). So, here’s how technology is shaping the fine jewelry industry:
The Way We Discover
Technology has a significant role to play in how customers discover jewelry. This is especially the case when looking for fine pieces online. In the past, even getting the right place to purchase jewelry was a headache.
Today, thanks to technology, customers can quickly locate a jeweler and get shopping. One can even try out different ornaments right from home.
The Way We Shop
The integration of artificial intelligence and augmented reality has made shopping for jewelry much more captivating and realistic. About a decade ago, you had to visit a physical store to fit or try out your preferred jewelry pieces. Fast forward to modern times; using augmented reality, you can now try out different ornaments right from your home.
Therefore, customization doesn’t require customers visiting physical stores to register measurements, tastes, and preferences. Instead, all this can take place remotely.
Initially, shopping for jewelry online didn’t have that natural or lifelike feeling like it does now with augmented reality. One could make an order and return it for defects or unwanted designs. But not anymore.
Technology has made it possible to use just a webcam for shopping online. Even your mobile phone camera can be enough for some websites.
Aside from AR, artificial intelligence is equally gaining traction within the jewelry industry. Different brands and jewelers leverage AI’s potency to assign digital shopping assistants to customers.
These assistants mimic real humans and act as expert brand professionals with in-depth knowledge in the field. They help clients sort out their problems and even help in answering their questions.
The AI assistants give customers a guided shopping experience as they would have in a physical store. They help from the discovery of jewelry to the purchase of preferred units. They may also suggest to the client what to buy based on customer traits online. They, in some cases, are even more clinical than humans in helping clients in the buying process.
Also, the data these assistants collect comes in handy when generating insights and analyzing data. This allows them to understand and serve customers in a much better way.
As a brand, beating the competition in this age means adopting such technology. This will give you an upper hand when facing stiff competition for customers in the jewelry industry.
Increased Acceptances of Mined Alternatives
Customers have slowly adapted to the alternatives to mined jewelry. Most are already making these alternatives their full preference when purchasing jewelry. Not only are they better for the environment, but lab-grown diamonds and other mined options have a competitive price point.
Since lab-grown diamonds aren’t mined, they don’t cause an environmental hazard. Besides, the process of making them is more straightforward than the process of mining. But, again, nobody can quickly tell the difference by looking at the diamond with their naked eyes. It shows that both types of diamonds have the same aesthetic effect.
Cutting-edge technology and physical labor have helped craft most of today’s fabulous jewelry. The conventional way of designing jewelry through sketching on paper and rendering is slowly fading away. Digitization is taking over fast.
Computer-Aided Design (CAD) tools are helping in the design process of jewelry. While on the other hand, Computer Aided Manufacturing (CAM) assists in manufacturing lab-grown diamonds and jewelry.
The time to embrace technology in the jewelry industry was yesterday. The second best time is today. Be aware when everyone else is moving towards this trend at a neck-breaking speed. Stay ahead of the competition by cultivating technological tools in your jewelry space.