At a Glance
- Saro Spadaro is President and CEO of The Maho Group, headquartered in Sint Maarten.
- He believes artificial intelligence should improve hospitality operations while preserving human interaction.
- His approach combines hospitality, real estate development and long-term destination management.
- Technology, operational efficiency and sustainability are closely connected in his business vision.
- The Maho Group continues to develop hospitality and residential projects across Sint Maarten.
Why Hospitality Is Entering a New Technological Era
Artificial intelligence is changing the way hospitality businesses operate, from guest communications to operational management. According to Saro Spadaro, the next stage of the industry’s evolution will depend on how effectively companies integrate intelligent technologies while maintaining the human qualities that define exceptional service.
As President and CEO of The Maho Group, headquartered in Sint Maarten, Saro Spadaro has spent more than twenty-five years working across hospitality, tourism and real estate. His perspective reflects both operational experience and a long-term view of how technology can support sustainable business growth.
Who Is Saro Spadaro?
Saro Spadaro is an Italian entrepreneur who leads The Maho Group, a company active in the development, marketing and management of hospitality, residential and tourism projects in the Caribbean.
After graduating in Business Administration from Bocconi University in Milan, he established his professional career in Sint Maarten, where The Maho Group has developed an integrated portfolio that includes resorts, residential communities and leisure destinations.
Among the group’s best-known projects are Sonesta Maho Beach Resort, Casino & Spa, Casino Royale, Diamond Casino, AquaMarina, BlueMarine Residences, BlueMarine Villas, Maho Village and Royal Islander Club La Plage and La Terrasse.
Artificial Intelligence as an Operational Tool
For Saro Spadaro, artificial intelligence should be viewed primarily as an operational resource rather than an end in itself.
He believes AI can help hospitality organizations simplify processes, improve efficiency and support more informed decision-making across different areas of the business.
Examples include:
- predictive maintenance of hospitality infrastructure;
- smarter inventory management for food and beverage operations;
- more efficient energy consumption;
- optimized housekeeping and cleaning processes;
- improved coordination of day-to-day operational activities.
These applications can improve service quality while reducing waste and supporting more sustainable operations.
Digital Transformation Starts with the Guest
Saro Spadaro also believes hospitality companies should rethink the way guests interact with their digital platforms.
As conversational technologies continue to evolve, hotels and tourism businesses need online experiences that are intuitive, responsive and capable of supporting increasingly intelligent interactions.
Technology should make the customer journey simpler, helping guests access information and make decisions more efficiently without diminishing the personal nature of hospitality.
Innovation Still Depends on People
Despite the rapid pace of technological development, Saro Spadaro maintains that hospitality remains fundamentally a people business.
Artificial intelligence can enhance professional capabilities, but meaningful guest experiences continue to depend on empathy, communication and personal attention.
Rather than replacing hospitality professionals, technology should provide them with better information and more effective tools to deliver exceptional service.
A Long-Term Vision for Responsible Development
Innovation is only one part of The Maho Group’s broader strategy.
The company develops projects that seek to combine architectural quality, integration with the surrounding environment and long-term value creation. Alongside business development, The Maho Group supports environmental responsibility and community initiatives that contribute to the sustainable growth of Sint Maarten.
This broader perspective reflects Saro Spadaro’s belief that technological progress and responsible development should advance together.
Frequently Asked Questions
Who is Saro Spadaro?
Saro Spadaro is an Italian entrepreneur and President and CEO of The Maho Group, a hospitality and real estate company headquartered in Sint Maarten.
What does The Maho Group do?
The Maho Group develops, markets and manages resorts, residential communities and tourism-related projects in the Caribbean.
How does Saro Spadaro view artificial intelligence?
Saro Spadaro believes AI should improve operational efficiency, support better guest experiences and strengthen hospitality professionals rather than replace them.
Where does Saro Spadaro operate?
Saro Spadaro primarily operates in Sint Maarten, where The Maho Group manages hospitality, tourism and real estate developments.
What principles guide The Maho Group?
The company focuses on long-term development, quality design, environmental responsibility, community engagement and sustainable destination growth.
