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How Outsourcing Can Help Scale Your Business


With small businesses only having a 50% success rate of making it to five years of trading, being able to focus on scaling your business and improving what you do is vital. Avoiding becoming another failed business statistic means you must pay careful attention to planning and getting the basics in place before you even think about expanding on what you do to grow into new areas.

One way to help to scale your business appropriately is to consider outsourcing. By outsourcing vital functions, you can put the framework in place to help you push forward with growth when the time comes. This post looks at some ways you can outsource to support your expansion plans.

IT Support.

Reports suggest the IT outsourcing sector alone will be worth $98 billion by 2024 alone, so there is real value for businesses for using these services. IT support can run independently and manage your IT or as a complimentary service alongside an in-house team to support their skills and efforts. A 24/7 IT Service Desk can support and monitor your systems, help you recover during downtime or system failures, and keep you running when you need to be without any significant issues. Plus, this is often a more cost-effective option for small businesses as you will use their experience and expertise to build your IT system by implementing a custom-based solution for your business needs.

Customer Service

If your customer service is below par, chances are your business won’t survive even if you have the best product in the world at the best price. People want to feel like their custom is appreciated and they are valued. You need to be supplying products or services they cannot live without and be doing so with exceptional customer service. Using options such as live chat or an outsourced help desk and reception can ensure your customers are always taken care of when they contact you, even if you are busy. By outsourcing your customer support, you can lean on their skills and experience and be confident they have your best interests at heart as a business and are going above and beyond to support your customers as you need them to.


Marketing your small business can be a job within itself, and running a business means you might not have the time to dedicate to marketing as much as you need to. Your time is precious, and you need to focus on doing what you do best to ensure your business runs. With this in mind, you need to look at outsourcing marketing to ensure that your efforts within your company are being seen and recognized by those who would benefit the most.

These days marketing comes in many different forms. Be it traditional print marketing using business cards, flyers, TV and radio ads, or digital marketing. Working with a marketing company allows you to take advantage of their expertise and creativity to market your company in the best way possible using all the appropriate methods. from social media marketing, PPC, SEO, or creating ads to run in magazines and newspapers both in print and online, you can get the best marketing methods without all the additional work on your part.


As a small business owner, you will wear many hats during your working day. However, using third-party companies to delegate parts of your business that don’t need your explicit attention can free up some of your valuable time and help support your business growth when the time comes.

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