If you have a business with a physical location or cater to a set of people in a specific geographic area, you need local SEO. Local SEO is a digital marketing tactic that helps your business grow and improve your search engine ranking in local search engine results. By optimizing your website for the local search results, you help your target audience discover your offline store.
If you are a business located in St. Louise, you must know there are numerous ways to improve your local search engine results. However, if you want to witness tremendous growth, hiring a St. Louis SEO company is best. The experience and expertise they bring to the table are top-notch and long-lasting. Moreover, if you want to know more about local SEO and how it can help your business, you can refer to the article below.
What is Local SEO?
Local SEO is a digital marketing strategy that helps you optimize your business for your location or address and improves its visibility in the local search results. This tactic is great if you have a physical store and want to improve your offline visibility. In this strategy, experts use techniques such as targeting specific keywords, publishing localized content, and optimizing your business listing profile to attract local customers. Digital marketing has become an indispensable part of any business, and local SEO, which is a significant part, can bring tremendous success if done correctly.
How Does Local SEO Work?
Local SEO is slightly different from the traditional SEO. The local search algorithms of a search engine use three criteria to show your customers local results:
- Relevance: This defines how closely your Google business profile relates to the search intent.
- Distance: This refers to how far the searcher is from your business.
- Prominence: This describes how important Google thinks your business is to the searcher.
The following example will help you understand the concept better:
In local SEO, experts target specific keywords such as “near me” or “in,” which your customers will potentially use to search for your business. So, suppose you operate an Italian restaurant in St. Louis. If your target audience needs to search for an Italian restaurant in the area, they are most likely going to type “best Italian restaurant near me” or “best Italian restaurant in St. Louise.” Therefore, if you want to reach your target audience, you have to use these keywords in your strategy.
Local SEO Strategies
Now that you know what local SEO is and how it works, let us look at some of the strategies that expert SEO companies use in local SEO.
Optimize your Business Profile listing:
Your business profile listing is the heart and soul of your local SEO strategy. You must claim and optimize it to drive foot traffic into your store. Once you have claimed your business profile listing, you must start filling out your profile. Additionally, you must verify your name, address, and phone number while you claim your business profile listing.
Add Photos to Your Listing:
After you have filled in the necessary information, you need to add photos to your profile. Before entering a store, most people prefer looking at the photos to get insights into the business, services, and products offered. You must ensure you add high-quality photos.
Write a Proper Introduction in Your Profile:
You must write a small introduction about your business and the services you offer to help the audience understand you.
Localize Your Content:
You can localize your content by including your country, region, or location name throughout your website. Moreover, you can target local SEO keywords such as “near me” or “in” to optimize your website.
Optimize your Website:
When a potential customer comes across your business profile listing, there is an option where they can visit your website to know more. Therefore, you must have a well-optimized website to help your target audience find it. You need to have an updated website design that looks fresh and holds the interest of your audience. Further, ensure that your page loads quickly and users find it easy to navigate through your website.
Local SEO can help improve offline traffic and help your business grow. However, you must find a reliable service provider to help you navigate the process. The expertise they bring to the table is unmatched, and as a result, you will witness your business grow by manifolds.