Global Communications: Why It Is Progressively Becoming Significant Tool in 21st Century


According to a report by DataReportal, the average internet user spends seven hours per day on the internet, with more than 66% of the global population spending four of those hours on their cell phone. Average mobile speeds have nearly doubled in a year, and by 2026, 5G is expected to account for half of all mobile traffic. To remain competitive, businesses will need to invest continuously in their connectivity infrastructure as the world becomes more reliant on digital technology.

Communication is the key to the day-to-day operations in the 21st century and much of what goes on in theworld would get affectedif anydisturbances were to occur in it. The internet is the source of communication and the key to the information age as it encompasses almost all of the means of communication of the 21st century. Understanding the internet’s building blocks and software vulnerabilities can help people understand the standards of communication for the present day.

Global advertisements, political speeches, journalistic news stories, social media posts, press releases, books and traditional print publications are all various forms of global communication. Furthermore, global communication is also a broad area of academic research. The process of globalization has a direct impact on global communication, which helps increase business opportunities, develop a global hub, and remove cultural barriers. Globalization and global communication have both altered the world’s cultural, environmental, economic, and political components. Communication is critical in globalization because people from different countries, ethnicities, cultural attitudes, languages, and multiple other differences must be able to understand and express themselves effectively in order to work together.

Sharing data such as images, graphics, sound, pictures, maps, software, and many other things can help develop this type of communication. Many changes have occurred as a result of e-communication in the workplace, society, and the entire world. As a result, people can simply access global communication without having to move physically. Numerous technological advances, such as the emergence of a new major global communication phenomenon, digital environments, and the internet, are among the major forces propelling global communication. Apart from technology, many advocates of international communications are emerging to bring a revolution in the sphere of global communications. One such individual is Aaron Sherinian.

Born in Pasadena, California, Aaron Sherinian is best known for leading the UN Foundation’s public relations efforts, media relationships, strategic outreach, and online presence. He started his global communications journey by serving as the Managing Director of Public Affairs at the Millennium Challenge Corporation. He passionately led the agency’s global rebranding efforts, public relations agenda, media relationships, and strategic communications portfolio.

Sherinian is a firm believer in the advent of a new era of global activism, international development, and philanthropy through the involvement of the next generation in order to bring positive change on a global scale. Prior to joining the Aga Khan Development Network as Global Communications Director in June 2017, he was the Chief Communications and Marketing Officer at the United Nations Foundation, where he supervised its public relations, strategic outreach, media relationships, and online presence. He is also a passionate blogger at and can speak Italian, Armenian, French, and Spanish.

From 2017 to 2018, Sherinian served as global communications director for the Aga Khan Development Network.In September 2018, he joined Phillip Morris International as Vice-President for Global Transformation Communications in Paris, and later got transferred to work in the D.C. office. At Phillip Morris International, he was mainly responsible for modifying perceptions about the organization’s commitment to a smoke-free future.

Being a chief communication and marketing director, Sherinian launched several social media conversational campaigns including the Global Moms Challenge, #GivingTuesday, the International Day of Happiness, and the Social Good Summit. In an interview, he said, “The next generation owns these conversations because they own the consequences.”

According to Sherinian, the global communication industry has the greatest capability of perhaps any other industry. It holds the power to shine a light on issues that need global action. He truly hopes that there might rise some figures within the industry who would recognize the power of global communication and act to harness it.

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