Running an audio store requires staying on top of the latest trends and technologies in order to appeal to audiophiles and casual listeners alike. One of the hottest products right now is Bluetooth speakers – wireless speakers that connect to devices like smartphones and tablets via Bluetooth connectivity. As an audio store owner, purchasing Bluetooth speakers at wholesale prices can be a great way to stock up on inventory while maximizing your profit margins. Here are some tips for finding the right Bluetooth speakers to purchase wholesale for your audio store.
Research Popular Models
Do some research to find the Bluetooth speaker brands and models that are currently selling well. Best-selling models from trusted brands like JBL, Bose, Sony, and UE (Ultimate Ears) are a safer bet compared to untested, no-name companies. Check online reviews, look at customer ratings on sites like Amazon, and talk to your sales reps to get insight into what’s hot in the Bluetooth speaker market right now. Current popular models include the JBL Flip 5, Bose SoundLink Micro, and the Sony SRS-XB23.
Consider Audio Quality
Audio quality should be a top priority. Listen to demo units yourself or read professional reviews to ensure the speakers produce clear audio with solid bass response. Consumers are willing to pay more for speakers that sound phenomenal compared to tinny, weak-sounding models. Test out the maximum and average volume levels to make sure the speakers can fill a room with sound. Also consider battery life, durability, and ease of use.
Search for reputable wholesalers online or talk to your existing wholesale contacts to get quotes. Prices will vary between brands and models, but you can often get deep discounts off retail prices by purchasing bulk inventory wholesale. Don’t just go for the cheapest option, make sure to weigh factors like brand reputation, product quality, and your existing business relationships. Aim for at least a 30-40% profit margin after wholesale purchase costs.
Think About Versatility
Consider carrying a diverse selection of Bluetooth speaker types and sizes. Smaller portable speakers like the JBL Clip 3 are ideal for travel. Mid-sized speakers can be used at home or taken camping. Large speakers like the UE Hyperboom are perfect for parties. Having this variety in stock allows you to appeal to customers with different budgets and audio needs.
Stock Up on Accessories
Don’t forget accessories like charging cables, protective cases, and mounting straps which can produce additional sales. Offer fun colors and patterns to attract fashion-focused shoppers. By bundling speakers with add-ons, you can often increase the total sale amount per customer. Provide warranty options for added peace of mind.
Market Your Inventory
Once you’ve purchased your wholesale Bluetooth speaker inventory, let customers know what’s in stock! Promote top-selling models through in-store displays and demos. Update your website and highlight selections in your catalog or monthly flyer. Email subscribers about new arrivals and run social media ads for those trendy speakers that will get audiophiles excited about upgrading.
Purchasing the most popular Bluetooth wireless speakers at wholesale costs can give your audio store a competitive edge. Follow these tips to find speakers that appeal to customers across all budgets and taste levels. Focus on audio quality from respected brands, versatility, and hot-ticket items that align with current market trends. By securing inventory at wholesale prices, marking up costs, and effectively marketing available products, your audio store can profit from the growing demand for Bluetooth speakers and accessories.