The dietary supplement industry has long been plagued by confusion, misinformation, and a lack of personalized guidance for consumers navigating thousands of products with conflicting claims. With over 100,000 supplement products on the U.S. market alone and an overwhelming amount of conflicting advice, the $68 billion U.S. supplement industry has been overdue for transformation. Enter Dr. Bill Clark, PhD, a 25+ year industry veteran, chemist, and wellness innovator who is pioneering a solution through his company NutriSelect.ai.
Recognized as one of the Top 100 Innovators & Entrepreneurs for 2025, Dr. Clark combines his extensive background in science with cutting-edge artificial intelligence to create what he calls “Precision Supplement Intelligence™” – a platform designed to bring transparency, scientific rigor, and personalized recommendations to an industry that desperately needs it. Launching in early 2026, NutriSelect’s AI-powered platform empowers people to make safe, effective, and informed supplement choices through personalized recommendations, real-time wellness insights, and a proprietary scientific rating system that cuts through hype and misinformation.
We sat down with Dr. Clark to discuss his vision for transforming how consumers approach wellness, the technology behind NutriSelect, and what the future holds for personalized nutrition.
Interview Questions
- Dr. Clark, you’ve spent over 25 years in the supplement industry. What specific challenges did you witness that motivated you to create NutriSelect, and how does your proprietary NScore™ rating system address these issues?
Dr. Bill Clark. “Over the past two and a half decades, I’ve seen a consistent pattern of problems in the supplement industry: a lack of transparency, products with questionable quality, marketing driven more by hype than science, and consumers left trying to piece together conflicting advice from countless sources. People were essentially playing “trial and error” with their health — wasting time, money, and sometimes risking their well-being.
NutriSelect was born to eliminate that guesswork. Our proprietary NScore™ rating system evaluates supplements on multiple dimensions — scientific evidence, ingredient quality, dosage accuracy, regulatory compliance, and even brand reputation. It’s a science-first, data-driven way to give each product a clear, trustworthy score. The goal is simple: empower people to make informed, confident decisions without needing a PhD to read the label.”
- NutriSelect uses AI to provide personalized supplement recommendations. Can you walk us through how your “Precision Supplement Intelligence™” platform actually works, and what makes it different from generic supplement advice consumers typically encounter?
Dr. Bill Clark. “Most supplement advice out there is either one-size-fits-all or heavily biased toward selling whatever product the source happens to carry. That’s not personalization — that’s marketing.
Our Precision Supplement Intelligence™ platform uses AI to analyze a user’s health profile, goals, dietary patterns, lifestyle data, and any existing health conditions. We combine that with a continuously updated database of supplements scored using our NScore™ methodology. The AI doesn’t just “recommend” products — it matches individual needs with the highest-quality, evidence-based options available, while filtering out anything that doesn’t meet strict scientific or safety standards.
It’s like having a team of nutrition scientists, regulatory experts, and data analysts working behind the scenes to create a truly personalized, unbiased plan. No guesswork, no brand favoritism — just science-backed guidance.”
- You’ve recently filed a provisional patent for your platform and formed partnerships with organizations like The Centers for Applied Health Sciences and Radicle Science. How do these collaborations strengthen the scientific foundation of NutriSelect, and what role does clinical validation play in your approach?
Dr. Bill Clark. “From day one, I wanted NutriSelect to be rooted in evidence, not opinion. Filing our provisional patent was a milestone in protecting our unique methodology, but it’s our scientific partnerships that make the platform truly credible.
The Centers for Applied Health Sciences and Radicle Science are leaders in conducting rigorous, real-world clinical studies. By partnering with them and others in the CRO consortium I’m building, we can validate the effectiveness and safety of supplements in a way that most consumer platforms simply don’t — or can’t — do.
Clinical validation is the gold standard. It’s what separates marketing claims from measurable outcomes. In an industry where “clinically proven” is often a vague term, we’re building a system where recommendations are backed by genuine human data, not just in-vitro studies or marketing spin.”
- The supplement industry is worth $68 billion in the U.S. alone, yet consumers often struggle with conflicting information and unsubstantiated claims. How do you see NutriSelect changing the relationship between consumers and supplement brands, and what impact do you hope to have on industry standards?
Dr. Bill Clark. “Right now, the power dynamic heavily favors brands. They control the narrative, and consumers are left to sort through noise and contradictions. NutriSelect flips that script.
By giving consumers independent, science-based ratings and truly personalized guidance, we’re creating a transparent marketplace where the best products rise to the top because they deserve to — not because they have the biggest ad budget.
Long term, my hope is that this pressure will raise the bar for the entire industry. If consumers start choosing products with better science, higher quality, and proven efficacy, supplement brands will be incentivized to meet those standards or risk losing market share. It’s a win-win: consumers get better outcomes, and the industry evolves towards integrity and accountability.”
- As someone who’s also a keynote speaker on resilience, spirituality, and leadership, how do these personal philosophies influence your approach to business and your mission with NutriSelect? What advice would you give to other entrepreneurs looking to create meaningful change in established industries?
Dr. Bill Clark. “Resilience, spirituality, and leadership are more than topics I speak on — they’re the lens through which I approach every decision. Resilience teaches you to adapt when challenges inevitably come. Spirituality reminds you that your work should serve something greater than profit. Leadership is about empowering others — whether they’re your team, your customers, or your industry — to grow and thrive.
For NutriSelect, that means we’re not just building a tech platform; we’re building a movement towards truth and empowerment in health. We’re serving people who want to take control of their well-being with clarity and confidence.
My advice to other entrepreneurs? Pick a mission that matters so much to you that you’d still fight for it even if the path got hard — because it will. And when you challenge an entrenched industry, remember: you’re not there to burn it down, you’re there to build a better version of it. That’s where real change happens.”
As our conversation with Dr. Clark reveals, NutriSelect represents more than just another health tech startup – it’s a mission-driven effort to restore trust and scientific integrity to an industry that directly impacts millions of people’s daily wellness decisions. With NutriSelect currently raising $750,000 in pre-seed capital and estimating they’ll need $3 to $5 million at the seed-funding level, the company is positioned to capitalize on the growing investment in AI applications while addressing a genuine consumer need.
As Dr. Clark puts it, “We’re building a future where people don’t guess about their health—they know.” In an era where personalized healthcare is becoming the standard, NutriSelect’s approach to combining decades of industry expertise with advanced AI technology could indeed be the game-changer the supplement industry has been waiting for. The question isn’t whether the industry needs this transformation – it’s whether consumers are ready to embrace a more intelligent, truly personalized approach to their wellness journey. Dr. Clark’s vision is clear: the time for that revolution in health is not someday—it’s now.
