Tokyo, Japan, Now for the first time, Step App, the FITFI platform pioneering a gamified metaverse for the fitness economy, is excited to announce its main app launch event. Hosted by 8-time Olympic gold medalist and 11-time World Champion, Usain Bolt – the Step App Conference will feature a top industry voice from Coingate, Japanese baseball legend Kazuto Taguchi, and performances from AK-69, Fehrplay, and more. The lavish event will take place on December 1st in Tokyo and will commemorate the app’s transition from public beta to main app launch, further incorporating lifestyle, fitness, and play elements into the blockchain space.
DVerse, the leading global blockchain PR & Marketing firm, has been named the official global marketing partner for the Step App Tokyo Conference, featuring 8-time Olympic gold medalist and 11-time World Champion Usain Bolt. Step App Tokyo Conference, featuring celebrities, leading thinkers, builders, and founders from across the blockchain landscape, is to be hosted at Raise in Ginza, Tokyo, on December 1st, 2022.
Step App’s mission is to grow and empower the ecosystem around its flagship app – an amalgamation of fitness and finance. The platform transforms everyday exercise activities like walking the dog or a daily jog around the park into social activities or competitions with friends and strangers that encourage consumers to earn tokens as they exercise. The platform has a move-to-earn gamification, which follows a player-vs-player match-making model, allowing users to combine their fitness with social experiences at a local, regional, or global level.
Step App wants to be a potential partner to mainstream crypto novice brands and corporations who seek to branch into the value potential of the crypto user base. The features include augmented reality, where users’ metaverse characters grow and evolve as they fulfill fitness quests. The app is easy to use and for all kinds of fitness levels. Players can start to earn from day one already.
A Power-Packed Conference Programme
Step App’s Conference programming will highlight top founders and investors from both within and beyond the Step Network. Registrants will have an opportunity to discuss with blockchain leaders and other interesting figures/attendees in the Web3 space and learn how to set up STEP and onboard themselves within the move-to-earn ecosystem. They can also meet and greet famous guests such as Usain Bolt, and enjoy live performances from AK-69, Fehrplay, and more. Attendees and the Step community will also have the opportunity to connect with the Step Team, receive exclusive merchandise, and attend the after-party celebration.
Interested participants can attend the event through one of the three packages – Fan, Believer, and Pioneer – ranging from US$50 to US$250 in price. The ‘Pioneer’ package is the biggest offering and includes a meet and greet with Usain Bolt. ‘Believer’ and ‘Pioneer’ ticket holders have a chance at winning 5 exclusive Step NFTs. Bonus points, every attendee gets exclusive Step App merchandise.
Additional Highlights from the Program Include:
Fitness Finance at Scale: Development Protocol
Hear from leaders around the world about how blockchain technology that empowers cryptocurrencies can relate to the fitness sector. These days, this technology has penetrated every industry, and the health & fitness sector is no exception.
“We are looking forward to bringing the Step App community together, in person, in Tokyo, this December. We invite all who are interested in the move-to-earn movement to join us as we revolutionize the potential of blockchain technology and motivate society to adopt a healthy lifestyle,” said Kirill Volgin, CEO of Step App. “The launch of Step App is just the beginning of what’s to come within the Step Ecosystem. We are excited to continue bringing innovative product offerings to our community worldwide and change how people view integrating exercise into their daily lives.”
The highly anticipated beta launch gave more than 20 million pre-signed users access to exercise, socialize, play, and earn through the platform’s advanced tech and introduced the brand’s ‘SNEAKs,’ digital footwear that users can buy, trade, and wear digitally on the platform. Now fully available to the public and accessible by any Android and iPhone, consumers can earn KCAL tokens with each step and unlock economic opportunities in developing markets worldwide.
Built on Avalanche, Step App’s rapid, low-cost blockchain is rich with composable intellectual property as well as ready-to-deploy SDKs for smart contract solutions, NFT infrastructure, and more. Step App is the stepping-stone and core potential partner to mainstream, crypto novice brands and corporations who seek to branch into the value potential of the trillion-dollar crypto-fitness crossover audience. The app encourages users to lead a healthy lifestyle and rewards them for doing so by monitoring the user’s geographic location and rewarding them in proportion to the number of physical activities they perform.
As part of the strategic partnership, DVerse will handle the marketing and public relations efforts of Step App Tokyo Conference 2022, both pre-and post-event. Additionally, DVerse will leverage its network of prominent speakers and KOLs to share its expertise with the audience and attendees.
DVerse is a consultancy, strategy, and communications firm ready to lead and accelerate businesses, institutions, or governments into Web3. Our aim is to foster exponential growth through a multitude of services, including but not limited to raising brand awareness, exclusive partnerships, strategic fundraising, social media, community growth, and more.
View the full agenda and speaker lineup
Media interested in attending Step App Tokyo Conference or reporting from the event should contact email@example.com
SOURCE: STEP APP