The global Connected TV Market size is expected to reach USD 289.03 Billion in 2028 and register a CAGR of 7.13%, according to the latest report by Reports and Data. Rising trend to watch video and series through online platforms, rising disposable income, and advancements in television technology are key factors driving global market revenue growth.
Connected TV devices are gaining traction in recent years as one can stream online content without downloading the data on the device. Increasing adoption of various connected devices like smart TVs, smart TV sticks, or media streamers, and gaming consoles, increasing popularity of Over the Top (OTT) platforms such as Disney Plus, Amazon Prime Video, Netflix, Hulu, along with internet surfing, YouTube and improvements in the standard of living of people are key factors boosting global market revenue growth. In addition, factors such as availability of various connected TV devices and high demand for live streaming and gaming consoles such as Xbox and PlayStation are also supporting market growth.
However, rising threats related to piracy and illegal streaming and high costs of some devices are key restraints expected to hamper market growth going ahead.
Amazon.com Inc., Samsung Inc., Sony Corporation., Nintendo Inc., LG Inc., Roku Inc., TCL, Hisense, Microsoft Inc., Google LLC., Apple Inc., and Xiaomi Inc., ASUSTek Computer Inc., and Cloudwalker Streaming Technologies Pvt. Ltd. are key companies operating in the connected TV devices market.
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Smart TVs are capable of supporting various streaming services like Netflix, pandora, and Prime Videos. Stringent regulations related to piracy and illegal streaming is one of the major factors expected to further hamper the overall revenue growth of the global connected TV devices market over the forecast period.
Information and communication technology (ICT) encompass a wide range of communication networks as well as the technologies that support them. The information and communication technology (ICT) sector bring together manufacturing and service businesses whose products primarily perform or enable information processing and communication via electronic methods, including transmission and display. The ICT sector contributes to technical advancement, increased output, and increased productivity. Its impact can be measured in a variety of ways: directly, as a contributor to output, employment, or productivity growth; or indirectly, as a source of technical development influencing other sections of the economy.
The Connected TV Devices market has been segmented into key regions of the world and offers an analysis of growth rate, market share, market size, current and emerging trends, production and consumption ratio, industrial chain analysis, demand and supply, import and export, revenue contribution, and presence of key players in each region. A country-wise analysis of the market is offered in the report to gain a better understanding of the regional spread and progress of the Connected TV Devices market.
Conclusively, all aspects of the Connected TV Devices market are quantitatively as well qualitatively assessed to study the global as well as regional market comparatively. This market study presents critical information and factual data about the market providing an overall statistical study of this market on the basis of market drivers, limitations and its future prospects.
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