Clouding agents are chemicals that are added to beverages like fruit juices to give them a cloudier, more natural appearance. Clouding agents are made from citrus fruit extracts and palm oil, however, the market for cloud agents is currently flooded with a wide range of novel goods. Clouding agents are used in a variety of beverages, including energy drinks, fruit juices, jellies, soft drinks, and more; they play an important part in the beverage business. Long product shelf life is gradually becoming a need, and as a result, instability is a constant problem. Clouding agents not only extend the shelf life of the final beverage but also offer it more stability. These factors continue to be one of the main drivers of the clouding agent industry.
The Facet for Market Growth Observed: Increasing Interest in Sports Drinks The Facet for Market Growth Observed:
Clouding agents are mixtures of insoluble materials that have been delayed in water. They provide a more pleasant and natural cloudiness to liquids, similar to high juice drinks. With the release of several new clouding agent formulations, demand is likely to increase at a high rate in the coming years. Several beverages, including lemonade, nectars, and fresh fruit juices and concentrates, are attractive categories that are likely to drive the clouding agents market forward.
In addition, the increased acceptance of a variety of energy drinks and sports beverages is fueling the demand for clouding agents. Growing populations in established and developing countries, as well as a predisposition toward a high-end lifestyle, are all macroeconomic reasons that are boosting the clouding agent’s industry.
Key Players in the Clouding Agents Market
GLCC Co., ADM Wild Flavors, Cargill, Inc., Kerry Ingredients, Danisco (DuPont), Flachsmann Flavors and Extracts, Chr. Hansen Holding A/S, Aliano, Gat Foods, Eastman Chemical Company, Fiberstar, and others are some of the major competitors in the worldwide clouding agents market.