Transforming a business’s exterior can profoundly impact its success. A well-designed landscape doesn’t just enhance aesthetics. It also creates inviting spaces that draw customers in, influencing their decisions – perhaps even more than you realise.
Studies suggest that consumers are naturally drawn to visually appealing areas, making landscaping a key factor in creating a memorable first impression. With help from a professional landscaping company, you can ensure your outdoor space is stunning and strategically designed to reflect your brand.
This guide uncovers how investing in commercial landscaping can benefit your business and explores practical tips for maximising their potential.
The Perks of Commercial Landscaping
Here are some of the perks you can enjoy with thoughtfully designed and well-maintained commercial landscaping:
1. Creates an inviting frontage
Cafés surrounded by lush greenery, with cosy outdoor seating under a tree’s natural canopy and vibrant flowers framing their entrance, are so inviting that people just can’t resist entering to get a cuppa.
This scenario reflects how a beautifully landscaped exterior can create a memorable first impression for businesses in industries like hospitality or food and beverage. It draws people in and encourages them to stay.
Research shows that shoppers are willing to spend 9 to 12 per cent more time in areas with high-quality tree canopies. Moreover, businesses with superior landscaping standards can command up to 7 per cent higher rental rates. These statistics highlight the tangible value of investing in outdoor aesthetics.
2. Enhances employee productivity
Landscaped spaces aren’t just for your customers to enjoy. They can also make work environments feel more pleasant.
Studies discovered that green areas help lower stress and improve focus. That makes total sense since having spots outside for quick breaks, like benches under leafy trees, can give employees – or anyone for that matter – the breather they need to stay productive and motivated.
Designing outdoor areas intended for breaks, equipped with benches and shade-providing trees, can create a calming retreat that boosts morale and productivity. Pair outdoor greenery with indoor plants for a holistic approach to employee wellness and ensure a healthier and more motivated workforce.
3. Increases property value
More than their current beauty, well-planned greenery adds value to the property over time. Mature plants and trees not only enhance curb appeal but also increase the property’s market value.
And even if you don’t plan to sell, landscaping adds long-term value to your business, making it more appealing to customers and tenants. As the plants mature, their impact and worth will only continue to grow.
4. Boosts security and privacy
Carefully placed shrubs, hedges, and trees can also help enhance your property’s privacy, shielding windows from prying eyes. This can create a sense of seclusion for employees and customers.
Moreover, this natural barrier deters unwanted attention, adding an extra layer of protection to your property while maintaining its aesthetic charm.
Trendy Commercial Landscaping Ideas to Try
If you want to take your commercial space design up a notch, try these creative ideas to make your outdoor area more inviting and memorable:
1. Beautify the Entrance
Your business’s entrance is the first thing visitors see, making it a crucial focal point for your landscaping efforts.
That said, consider building a welcoming entryway to set a positive tone for their entire experience. To make your entrance stand out, mark it with vibrant floral arrangements or bold-coloured pots.
Create a clear pathway using materials like pavers or bricks to ensure accessibility while boosting the property’s charm. You can also enhance the design by placing symmetrical planters or pots along the walkway, guiding visitors effortlessly to your door.
2. Accentuate Features with Lights
Lighting is another powerhouse element in landscape design. Besides ensuring safety, it can elevate your landscape’s aesthetics, especially during evening hours.
If there are certain features you want to highlight (e.g., signage, sculptures, or lush plants), use accent lighting to draw attention to the unique aspects of your property. On the other hand, pathway lighting ensures visitors navigate your space easily and safely, especially after sunset.
Pro Tip: Opt for energy-efficient LEDs to reduce your utility costs while staying eco-friendly.
Well-placed lights create a warm and inviting ambience, boosting both functionality and visual appeal.
3. Inject character and colour
A great way to inject personality and reflect your brand identity is through themed gardens or unique floral arrangements.
For instance, you can spell out your company’s name with flowers to make an eye-catching focal point. You can also try incorporating raised flower beds or hardscaping elements like stone borders to add depth and make vibrant colours pop against greenery or neutral backdrops.
This enhances the overall look and reinforces your brand in the minds of passersby at the same time.
4. Pay attention to the hardscapes
Hardscaping provides the structural foundation for your landscape, balancing aesthetics and functionality.
If you prefer to have defined spaces, consider including walkways, courtyards, or pergolas to your landscape design. Features like sculptures, fountains, or other artistic elements can serve as excellent focal points that add visual interest to your outdoor areas.
Choose durable, low-maintenance materials to ensure these features remain visually appealing without frequent upkeep. Plan your hardscapes well to enhance the usability of your space while boosting property value.
A Space That Stands Out
Turn your outdoor area into a place that draws people in and keeps them coming back. Thoughtful designs show that you care about creating a good experience for customers, employees, and anyone passing by.
Partner with a trusted company specialising in commercial landscape maintenance services to ensure your investment remains pristine. Expert care keeps your outdoor areas vibrant, welcoming, and aligned with your brand year-round.
