Digital Marketing
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146How Media Visibility Supports Fintech Growth
When Revolut was a pre-launch startup in 2014, co-founder Nikolay Storonsky secured an interview with Business Insider that generated several thousand sign-ups...
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164
Why Fintech Marketing Requires Industry Authority
In 2021, Brex, the corporate card startup, spent millions on a Super Bowl advertisement featuring a talking dog. The ad was entertaining....
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207
How Publishing Articles Builds Credibility for Fintech Startups
The first article a fintech startup publishes generates almost nothing measurable. A few hundred page views. Perhaps a dozen LinkedIn shares. No...
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162
The Power of Thought Leadership in Fintech Marketing
Adyen, the Dutch payment processor, spent just 0.3% of revenue on sales and marketing in 2023 while growing revenue 21% year-over-year. The...
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142
How Fintech Companies Use Content to Attract Investors
Marc Andreessen, co-founder of Andreessen Horowitz, maintains a personal blog and regularly shares articles that influenced his thinking on specific markets. When...
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172
Why Industry Publications Matter for Fintech Visibility
A fintech company’s LinkedIn post reaches 5,000 impressions. A contributed article in American Banker reaches 2,000 readers. By raw numbers, the LinkedIn...
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157
How Fintech Startups Use Media to Build Trust
When Revolut applied for its UK banking licence in 2021, regulators evaluated the company’s financial controls, governance structure, and operational resilience. But...
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170
The Role of Digital PR in Fintech Marketing
Traditional PR measures success in media placements and audience reach. A press release picked up by 50 outlets is a success. A...
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159
Why Fintech Leaders Publish Industry Insights
Jamie Dimon publishes a 60-page annual letter to JPMorgan shareholders that takes weeks to prepare. The letter is not required by regulation...
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151
How Fintech Companies Use Media Exposure to Grow
When Wise (then TransferWise) launched its “Nothing to Hide” campaign in 2015, the company projected its fee comparison data onto the Bank...
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132
Why Authority Content Matters in Fintech
When Brex published its analysis of corporate card spending patterns across 30,000 startups in 2024, the report did not mention Brex’s own...
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127
The Importance of Reputation in Fintech Marketing
In 2019, Wells Fargo’s fake accounts scandal had been public knowledge for three years, yet the bank was still losing customers at...
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135
How Fintech Brands Build Credibility Through Publishing
Monzo published its first annual transparency report in 2018, when it had fewer than one million customers. The report disclosed fraud rates,...
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189
Why Media Exposure Is Valuable for Fintech Companies
Revolut’s 2023 Financial Times profile did something that twelve months of the company’s own advertising had failed to do: it made CFOs...
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131
How Fintech Startups Strengthen Brand Authority
Mercury, the banking platform for startups, had 200 customers when it launched in 2019. It had no brand recognition outside a small...
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161
Why Fintech Companies Invest in Thought Leadership
In 2022, Klarna cut its workforce by 10% and saw its valuation drop from $45.6 billion to $6.7 billion. Most companies in...
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121
How Industry Publications Build Fintech Credibility
When Adyen published its analysis of platform payment trends in the American Banker in 2023, the company’s enterprise pipeline grew by 30%...
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131
Why Fintech Marketing Is Driven by Content
Nubank spent $8 per customer on acquisition in 2023, while the average Brazilian bank spent $42. Nubank had 100 million customers. At...
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112
How Fintech Leaders Share Industry Expertise
Patrick Collison, Stripe’s co-founder, wrote a blog post in 2012 about the economic history of the printing press. It had nothing to...
