Singapore, Wednesday, May 24th, 2023: BULLZ, a leading Web3 social platform with a rapidly growing user base of more than 60k+ creators, today announced a partnership with LUKKY, a crypto-based agency that unifies the best practices of digital marketing strategies, lead generation and market making for blockchain projects.
The marketing partnership will further the expansion of the BULLZ creator marketplace by enabling LUKKY to earn commission from referring its impressive network of KOLs onto the BULLZ app for monetizing content. The partnership will also connect LUKKY’s client portfolio with the full-circle ecosystem of BULLZ growth marketing products for creating, sourcing, and distributing user-generated content (UGC). These include:
- The “TikTok of Crypto” BULLZ app, which enables creators to get rewarded for creating and sharing authentic recommendation videos with their existing communities;
- The BULLZ Campaign Manager, which gives projects access to UGC from the BULLZ creator network to repurpose into marketing campaigns;
- bullz.io, which airdrops tokens and NFTs and activates project community members to get creative and contribute towards growth marketing initiatives.
BULLZ is a leading Web3 social platform that empowers creators to get rewarded for recommendation videos about Web3, blockchain, NFTs, DeFi, and DAO projects. This kind of highly valuable user-generated content, which is one of the fastest-growing content marketing trends of 2023 (The Drum), provides projects with greater credibility, is 2.4x more likely to be perceived as authentic compared with content created by brands, and significantly impacts purchase decisions for 79% of consumers (Stackla, 2019).
Since its launch in late 2021, BULLZ has accumulated more than 96k+ videos. Each video is peer-reviewed on average by more than 400+ authenticators, who act like content nodes to bring trust into the content. The platform’s integrated WOM Protocol automatically rewards creators for their content and authenticators for their peer review. Successful campaigns have already been run with brands including Monkey League, Youmeme, Safe ZK, and 8 Finance, just to name a few.
LUKKY, which began as a team of blockchain developers in 2020, is today a large-scale agency with a huge network of institutional partners around the world, and a past and present portfolio of more than 100 clients. LUKKY works closely with clients to develop customized marketing plans that generate leads, increase visibility, and build brand awareness, offering a wide product line, which includes:
- Whitepaper and web design and development;
- Public relations and influencer marketing;
- Crypto marketing and lead generation;
- Market management on CEX and DEX exchanges.
Co-Founder & CEO of LUKKY, Vlad Lee, said: “At LUKKY, we’re always looking for fresh ways to help our portfolio build their sales pipelines and grow their networks. We can’t wait to introduce all of the innovative solutions on the BULLZ platform to the market to flip the view on content marketing campaigns, and unlock the conversion powers of user-generated content.”
Melanie Mohr, CEO & Founder of BULLZ, said: “The growth of community-driven marketing in Web3 is no passing fad: it’s a fundamental shift in the marketing landscape. We’re thrilled to collaborate with LUKKY and combine our mutual marketing expertise to continue expanding the BULLZ content marketplace, while helping Web3 projects grow through user-generated marketing.”
-ENDS-
About the WOM Protocol
WOM (word-of-mouth) Protocol is a blockchain-based protocol that gives brands, content creators, publishers, and social networks a way to monetize word-of-mouth recommendations on any website, app, or platform. Seasoned investors back WOM from around the globe. For more info about WOM: https://womprotocol.io
About BULLZ
BULLZ is scaling an entire ecosystem of Web3 MarTech products. These include BULLZ, a dedicated app for creating and discovering authentic blockchain and crypto-related recommendations, the BULLZ Campaign Manager, which gives brands access to UGC from the BULLZ creator network, and Bullz.io, a token and NFT airdropping tool, which activates project community members to get creative and contribute towards marketing campaigns. With the “create to earn” model, users are rewarded with WOM Tokens for creating and rating authentic recommendations directly within the app. For more information: https://bullz.com
About LUKKY
LUKKY is a crypto-based agency that unifies the best practices of digital marketing strategies, lead generation and market making for blockchain projects. Our team of experts understands the unique challenges and opportunities that come with promotion and omni-channel sales development. We work closely with our clients to develop customized marketing plans that generate leads, increase visibility, and build brand awareness. Combining that with market management on CEX and DEX exchanges, we release the true potential of your market capitalization growth. Let us help you take your business to the next level with our careful approach. For more information: https://lukky.io/
