Social media is perhaps the most potent tool startups can use to get their business off the ground and consistently drive it forward. But, no matter what social media platforms you use, understanding how to harness their power can be crucial to your success.
LinkedIn is one of the most powerful social media platforms. It offers many options to intelligent entrepreneurs who know how to use it to their benefit.
Tech entrepreneur Brian Colpak is well versed in the power LinkedIn can provide startups. Here are some of his suggestions on how startups can make use of LinkedIn.
Establish Yourself as an Expert
Content marketing is one of the most effective ways to market your business. By positioning yourself as an expert in your field, you’ll be engendering confidence in your brand among potential business partners and customers.
The great news is that content marketing tends to perform best on LinkedIn, even though it isn’t the largest social network available. LinkedIn is where many entrepreneurs spend their social media time. Making connections with these people can prove very beneficial to your company in the short and long term.
LinkedIn provides valuable and easy-to-use tools to not only publish your content but targeted it to the people you want to attract.
Network to Potential Connections
LinkedIn is an excellent place to network with other like-minded people. It’s a great way to network online as you would at a traditional networking group or business organization.
Making connections with the right people on LinkedIn can lead to solid referrals, great vendor relationships, and even potential business partnerships. In addition, LinkedIn is a great place to recruit talented people to work for your organization. Job seekers are everywhere on LinkedIn, looking to build their careers at companies like yours.
Connect Personal and Business Pages
LinkedIn is great for establishing personal connections to your business. The best way to do this is to set up both an individual page for you and a business page for your company.
Both pages should be polished. Profile pictures should be professional and of high quality. Background photos add to the legitimacy of your page.
Then, write your personal and company profiles with an end goal in mind. Describe who you are, who your company is, and what your goals are. Be clear yet concise so you can catch the attention of people who might visit your pages.
Then, connect your page to your company page so people can find your business in multiple ways.
Connect with Your Employees
Brian Colpak encourages entrepreneurs to connect with their employees on LinkedIn and have employees connect with you and your company pages. This will quickly expand your potential reach, as employees could have as many as ten times the connections as a company page has.
This is a powerful word-of-mouth-like tool that LinkedIn provides that many other social media platforms do not. As a result, you never know which of your employees has a connection that could turn into a valuable business relationship for your or your company.
About Brian Colpak
Brian Colpak is a tech entrepreneur and the founder of Continental Global. After spending most of his career in managerial positions, he founded and led a company recognized as one of the top 100 fastest growing companies in Massachusetts before starting his current company. These days his main focus is on an upcoming project in Dubai.