Running your own small business can be incredibly rewarding, but it also means making plenty of sacrifices. One of the most important decisions you’ll make is what type of clients will best fit your business proposition. There are several types of businesses that you could get involved with; however it’s the digital marketing agency in Melbourne that will likely appeal to many entrepreneurs because it’s good for both sides.
The client benefits by having their website designed, while you benefit through getting paid for doing something you’re already skilled in. It sounds like a win-win situation, but there are ways to get better results. Here are some top tips on how to get clients for your SEO agency:
1) Do Your Own Marketing
As soon as possible, start marketing yourself so that people can see your new company is up and running. This doesn’t just mean you should start creating new social media profiles, but that you need to do some research about SEO. If people can’t find out about your business then clients won’t be coming through the door anytime soon.
2) Keep Your Costs Low
It’s likely that you’re looking at setting up a digital marketing agency because they are in demand, which means there will be competition for contracts when it comes time to getting clients. Wages are an important factor when considering your price-tag, so think carefully about what kind of salary you want to aim for. Remember though; if wages are too high they’ll work out more expensive in the long run!
3 ) Use All Social Media Platforms
Getting clients for your digital marketing agency is all about selling yourself. When you have a large social media following, people will want to work with you because they know their business will get exposure through your channels. There are plenty of different social media platforms available today so it’s really just a matter of making the time to research them.
4) Target Websites That Need Work
It might sound simple, but one of the best ways to get clients for your digital marketing agency is to find websites that need some help or advice. Look for small businesses online and offer something in return; like free hosting or website analysis services for example.
5) Improve Your Business’ Online Reputation
As an SEO service provider, without a good online reputation, your digital marketing agency won’t be able to get clients. If you’re just starting out then it’s important that you monitor what people are saying about you on the web and address any issues quickly and efficiently. This means responding to all messages with haste and making sure no bad feedback can be found online.
6) Look for Referrals
You might think that there’s not much of a difference between getting clients for your digital marketing agency with or without referrals; but in reality they make a big difference! When someone recommends you to another business owner it shows them that others trust your services, which makes them feel like they could benefit from working with you too.
7) Start Small
Be realistic when thinking about how to get clients for your digital marketing agency. If you try and take on too much work at once then you’ll struggle to complete each project which could leave your business in a mess. It’s best to start small with a couple of projects that are manageable before expanding as you become more experienced.
8) Don’t Do Too Much for Free
Getting clients for your digital marketing agency doesn’t mean that you need to give everything away for free, but it does mean you should consider flexible payment options. Not everyone has the cash upfront so offering a deposit system or deferring bills until the customer has seen results can be beneficial for both parties involved.
9) Utilize Guarantees
As outlined above, most clients don’t have loads of cash to spend when it comes to working with your digital marketing agency. This means they’ll be looking for guarantees in case things go wrong, or they can’t see any visible improvements in their business. If you’re able to offer them some kind of guarantee then people will be much more likely to work with you in the long run.
10) Be 100% Honest
When trying to get clients for your marketing agency, there are no lies allowed! If someone asks “how long until the work is finished?” Then make sure you give them a realistic answer; if you say two weeks but it turns into four then the customer will be extremely unhappy. Honesty really is key when getting new clients, so make sure you’re open about everything.
11) Reach Out to Big Companies
If you’re looking for some high-profile clients then reaching out to big companies is one of the best ways to get them. Think about local or national businesses that are popular and send them an email with your services explained in detail; most of them will at least respond even if they don’t hire you.
12) Create a Portfolio Site
Although it might be time consuming, creating a good portfolio site is essential when trying to get clients for your digital marketing agency. It’ll show potential customers exactly what you can offer, which will encourage them to work with you! Just make sure that the site looks professional and captures the essence of your business.