If you are new to SEO then it’s not surprising that you’ll be confused about what SEO actually does for your website. Before I go ahead to tell you the benefits of a search engine optimized website, you need to know what SEO is.
What is SEO?
Search Engine Optimization (SEO) is simply a set of methods implemented to improve your ranking or website visibility in search engines like Google, Yandex, Bing, etc.
Do you have a business, company, or brand you are running? Does your company or business have a website? Do you know with just your website, you’ll be able to reach out to far more people than any other form of advertisement available provided you know how to integrate SEO plugins into your website and know how to use them as well.
Lucky for you SEO can be taught and tons of websites are willing to teach you a thing or two about SEO—all you have to do is search how to be a SEO expert. But I must warn you that learning about SEO requires time and effort. Don’t have the time to spend learning new skills? Then you can hire the services of an SEO expert.
What Does SEO Do for your Website?
There are a lot of benefits to reap from using SEO on your website. In this section, you’ll come to discover why your business or company’s website needs to be search engine optimized.
SEO Helps in Building your Brand
If improving a brand isn’t a new topic to you then you’d understand me better when I say that branding is often considered as more of a traditional marketing strategy while SEO on the other hand falls into the digital category. Even they both happen to be in different areas the steps involved in building them are similar.
In building a brand, two key factors are considered: the products or services you offer and what people say about the products or services you offer.
On the other hand, when optimizing a website, you’ll have to create content that’s in line with your niche and your audience’s interests and needs; then look for ways to earn links to that content from other websites. Looking at both strategies you’ll realize that SEO can also be used to build brands since the content will be created around the products or services your brands offer and if they are good you’ll receive positive reviews as well.
Additionally, using select keywords, you can also create keywords that are in line with the image you want your brand to portray. If you are successful, then your online presence would reflect your ideal branding.
If you want to outsource your branding task then you can visit: https://www.sortlist.com/branding/saudi-arabia-sa
SEO Drives Traffic
You should also know that SEO improves your website’s visibility online and if done properly and consistently, your website will be able to grab a sit on Google’s front page when specific keywords are being searched.
The question now is why would anyone what their website to rank on Google’s search results? The answer is traffic. It has always been traffic. As a business or company owner, you should know that what keeps the company or business you are running going is the amount of traffic you can attract. Having high traffic makes it easy for you to be able to convert some if not most into leads and customers.
You Don’t Pay for Ad Space
One major advantage SEO has over traditional ad campaigns is that you don’t have to pay for ad space in order to achieve the same or even better results.
In a traditional ad campaign, you’ll have to first determine the location where you’d want your ad to appear. Which could be on a radio station, magazine or newspaper, and TV channel. Afterward, you’ll have to pay the company that owns the media for the placement. Your ad won’t run forever so you’ll have to pay for the duration you want it to run or in the case of magazines and newspapers, the number of issues you want your ad to appear on. Once the time expires, your ad will no longer be advertised on the medium you choose and it stops generating results for your company or business.
Don’t get me wrong. You can still pay for digital adverts and that’s the case for PPC (pay-per-click) ads. PPC is similar to the traditional ad campaigns with a slight difference. In PPC the advertisers only pay when a user clicks on an ad and visits their website. Just like traditional ad campaigns, with PPC when the advertiser pauses their campaign, the ads stop showing up.
Asides from PPC ads that appear at the top of certain keywords, the websites beneath them are totally organic and the owners of those websites aren’t paying a dime but they are still being ranked among the top results for that keyword. That’s the beauty of SEO. SEO done properly can give your business’s or company’s website to rank for certain keywords related to business or content.