Best Amazon Product Research Tools for 2023

The first step to running a successful Amazon FBA company is conducting Amazon product research. Finding a high-quality product is one of the easiest ways to make consistent sales and earn those valuable 5-star reviews. Below are the top Amazon product research tools for 2023 to help you find the next big thing.

Helium 10

Unlike some other product research tools, Helium 10 offers some features that sellers will appreciate. 

Among Helium 10’s features, Cerebro (reverse ASIN tool) is one of the most useful. Its tools include product research, keyword research, listing optimization, operations, analytics, marketing, and finance. With so many tools included, it’s no surprise Helium 10 calls itself an all-in-one Amazon software solution.

In order to determine how certain keywords perform, users can examine ASINs (Amazon Standard Identification Numbers). 

Helium 10 also offers sellers a reimbursement manager and finder that can assist them in recovering their money. In addition to inventory management, Helium 10 also has a number of tools that can help you keep a closer eye on your inventory.

Jungle Scout

A great deal of Amazon’s FBA (Fulfillment by Amazon) sellers prefers Jungle Scout. It is possible for sellers to benefit from the comprehensive offerings of this site in many different ways.

To get an overview of a particular category or pinpoint a specific item, you can use the site’s product database. Keeping tabs on a specific item is also possible with Jungle Scout’s tools. You can also gauge interest in a niche offering by using the site’s keyword research scouting function.

Aside from providing product data, Jungle Scout’s features remain useful. They can also assist you in finding good suppliers through the supplier’s database and in putting together marketing campaigns.


SellApp is a name worth investigating if you are looking for an all-in-one tool that offers more than just product searching. In addition to the plethora of features the platform offers, it also simplifies your life in a lot of ways.

SellerApp has a lot to offer in terms of marketing. Using market research tools, you can find high-potential products with low competition using “advanced product intelligence”. Every day they collect more than 400 million data points to give their sellers more accurate analytics i.e, sales & revenue estimates, ratings, reviews, and much more.

IO Scout

IO Scout has the ability to access more than 200 million product data every day on Amazon. It’s one of the top-tier tools which will help you with Amazon product research and marketing data.

It also offers some more features including an Amazon FBA calculator (which will help you to estimate your sales), a listing optimizer, and a sales estimator.

Viral Launch

You can spend most of your time selling on Amazon full-time, and that’s without even considering the time spent perfecting the products. You need something to lighten your workload, and Viral Launch could do that.

With Viral Launch, you can remove the guesswork from your product research process with the following features:

Product discovery – find your next best seller with access to over 200 million products, keywords, categories, and brands.

Keyword research – determine which keywords are most likely to generate sales, along with metrics like search volume, priority score, and suggested CPC.

Market intelligence – Identify the right product by evaluating market price trends, sales estimates, customer reviews, and ratings.

Competitor intelligence – analyze sales tactics, ad strategies, and keyword usage to identify the top sellers’ strengths and weaknesses.

Additionally, Viral Launch offers a tool called Kinetic that automates Amazon PPC, saves you time, and gives you lots of information about your marketing campaigns.


It can be difficult to generate interest in your product if several brands and manufacturers already offer it.

That’s why AMZScout can be a useful ally for Amazon merchants interested in niche markets. It has been selected by companies such as Dell, Disney, Casio, etc.

AMZ Scout helps merchants identify the trends that matter. After spotting a niche that’s gaining traction, you can check if it’s viable using the tools the platform offers. Also, you can find out what niches other sellers are looking at.

Additionally, AMZScout gives you access to Google trend data analytics, information regarding FBA fees, product sales estimations, and the quality of listed products.

Hopefully, these Amazon product research tools will give you enough information to start discovering new amazing things on Amazon.

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