Posts By Reeves Birner
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319Digital MarketingMarTech vs AdTech: Understanding the $589 Billion vs $869 Billion Markets
Two of the most consequential technology sectors in modern business are marketing technology (MarTech) and advertising technology (AdTech). Though they are frequently...
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301Digital MarketingThe Future of MarTech: Trends Shaping the Market Through 2034
Forecasting the future of a market growing at nearly 20 percent annually requires a willingness to take the numbers seriously. The global...
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533Digital MarketingAI-Driven MarTech: How Artificial Intelligence Is Reshaping Marketing Technology
Every major wave of change in marketing technology has been driven by a shift in the underlying capability of software. Email made...
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306Digital Marketing
MarTech Market Maturity: What the Slowdown to 7 to 10 Percent Annual Growth Means
One of the more nuanced stories in the global MarTech market is the distinction between two different growth figures that can coexist...
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378Digital Marketing
MarTech CAGR of 19.9 Percent: The Growth Drivers Behind the Numbers
A compound annual growth rate of 19.9 percent is not a number that appears in mature, saturated industries. It is the kind...
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418Digital Marketing
North America’s 35.8 Percent MarTech Market Share and What Is Driving US Dominance
In any global industry, the question of where leadership is concentrated tells you a great deal about where the industry came from...
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373Digital Marketing
MarTech Budget Trends: Why 80 Percent of Decision-Makers Expect Increases
Budget conversations in technology rarely tell a story as clearly as this one. When McKinsey research published in 2024 found that approximately...
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344Digital Marketing
How MarTech Tools Grew 100-Fold Since 2011 and Why the Expansion Is Not Finished
In 2011, Scott Brinker, then a marketing technology consultant and founder of what would become chiefmartec.com, published the first edition of what...
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615Digital Marketing
The MarTech Ecosystem: Inside the World of 15,000 Plus Marketing Software Products
Somewhere between 2011 and today, marketing technology stopped being a category and became an ecosystem. When Scott Brinker, VP of Platform Ecosystem...
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359Digital Marketing
MarTech Is on Track to Reach 1.27 Trillion Dollars by 2031 and the Numbers Explain Why
There is a particular kind of confidence embedded in a long-range market forecast. When analysts at Grand View Research project that the...
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462Digital Marketing
MarTech Market Forecast: Why the Industry Will Hit 714 Billion in 2026
Marketing technology is one of those industries where the numbers seem to keep outpacing expectations. Each year, analysts revise their forecasts upward....
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615Digital Marketing
The Global MarTech Market: How It Reached $589 Billion in 2025
Every time a brand sends a targeted email, personalises a website landing page, or traces a customer’s path from the first social...
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625Digital Marketing
The Global AdTech Market Is Reaching 3.23 Trillion Dollars by 2034 and Reshaping How the World Advertises
Every time someone picks up a phone, opens a browser, or turns on a connected television, advertising technology is working quietly in...
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78Fintech News
Predictive Modelling for U.S. Finance: From Statistical Models to Pragmatic Mix
Predictive modelling for finance has changed character meaningfully over the past five years. The methods used to be statistical: logistic regression, gradient...
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54Fintech News
Fairness Metrics in U.S. Financial Machine Learning: From Research to Supervisory Expectation
Fairness metrics in machine learning have moved from research papers into supervisory expectations in U.S. finance over the past two years. The...
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71Fintech News
Deep Learning Applications in U.S. Finance: Where the Technique Actually Delivers
Deep learning in U.S. finance has had a longer and more uneven journey than the headlines suggest. The technique has been deployed...
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62Payments
Card Networks and Payment Rails in the U.S. 2026: Why the Two-Network Duopoly Is Still Adding Volume
Every prediction that card networks would be displaced by faster, cheaper alternatives in U.S. retail payments has, so far, been wrong. The...
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102Artificial intelligence
MLOps in finance: how a $2.98 billion category moved from research tool to production backbone
An MLOps engineer at a top-10 US bank used to measure success by whether a new credit-risk model made it into staging....
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120Fintech News
FinTech market segmentation in the US: how four segments carve up the country’s largest fintech revenue pool
The phrase “the US fintech market” hides four very different businesses inside it, and treating them as one industry is the fastest...
