Author
Reeves Birner
Independent market analyst, sharing data driven insights on financial trends in tech and global economies
Stories by Reeves Birner
Mobile Advertising in the US: The Dominant Digital Channel in 20266 min · Read 
US Digital Advertising and Small Business: How SMEs Are Competing Online5 min · Read 
Performance Advertising in the US: How ROI-Driven Spend Is Scaling5 min · Read 
The Shift to Digital: Why US Advertising Investment Keeps Growing5 min · Read - Global Retail Media: From $184 Billion in 2025 to $312 Billion by 20305 min · Read
- Retail Media’s 17.9% Growth: Why It Outpaces Broader Ad Spend6 min · Read
US Retail Media Advertising: The $69 Billion Market Reshaping Digital Ads5 min · Read - The $645 Billion US Digital Ad Market: A 2029 Forecast Analysis7 min · Read
- US Digital Advertising CAGR: The 12.4% Growth Story from 2020 to 20256 min · Read
- How the US Digital Ad Market Grew to $361 Billion in 20255 min · Read
- US Digital Advertising Forecast: Hitting $413 Billion in 20266 min · Read
- AdTech Investment Outlook: Why Advertising Technology Spending Will Keep Growing7 min · Read
Digital Out-of-Home Advertising: How Technology Is Transforming Outdoor Media7 min · Read - Audio Advertising Technology: Podcasts, Streaming and the AdTech Audio Stack8 min · Read
- The Walled Gardens: Inside Alphabet, Meta and Amazon’s Advertising Dominance8 min · Read
- Retail Media Technology: How E-Commerce Giants Are Reinventing AdTech7 min · Read
- North America’s AdTech Leadership: Why the US Dominates Digital Advertising7 min · Read
- Another Estimate of the $1.12 Trillion AdTech Market: Competing Forecasts Explained7 min · Read
- AdTech vs MarTech: The Differences That Define Two Trillion-Dollar Industries7 min · Read
- AdTech Market Concentration: Why Three Companies Control 56% of Global Ad Revenue6 min · Read
- Privacy-Preserving Advertising: How AdTech Is Adapting to GDPR and Privacy Regulations5 min · Read
- Attribution Technology in AdTech: How Marketers Are Measuring Campaign Impact5 min · Read
- Influencer Marketing Technology: Measuring the $25 Billion Market6 min · Read
- Video Advertising Technology: YouTube, CTV and the Future of Moving-Image Ads8 min · Read
More executive interviews
Founders, CEOs and technology leaders talk about what they build, how they fund it, and where AI, finance and data are taking their industries next.
Terence McMenamin
Pre-IPO Employees: Sell, Hold or Borrow? Techdollar CEO Terence McMenamin on Beating the Lockup Trap
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Grigorii Danileiko
The Secret to Grigorii Danileiko’s Success: Improving the Usability and Reliability of Enterprise Platforms
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Louis Régis
Inside Propr: How Louis Régis Is Taking Perp Prop Trading Onchain
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David Lucatch
GRND.io: David Lucatch on Staking, Rewards & Where Gold Fits Into Web3
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