Posts By Reeves Birner
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322Digital MarketingHow MarTech Tools Grew 100-Fold Since 2011 and Why the Expansion Is Not Finished
In 2011, Scott Brinker, then a marketing technology consultant and founder of what would become chiefmartec.com, published the first edition of what...
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586Digital Marketing
The MarTech Ecosystem: Inside the World of 15,000 Plus Marketing Software Products
Somewhere between 2011 and today, marketing technology stopped being a category and became an ecosystem. When Scott Brinker, VP of Platform Ecosystem...
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342Digital Marketing
MarTech Is on Track to Reach 1.27 Trillion Dollars by 2031 and the Numbers Explain Why
There is a particular kind of confidence embedded in a long-range market forecast. When analysts at Grand View Research project that the...
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435Digital Marketing
MarTech Market Forecast: Why the Industry Will Hit 714 Billion in 2026
Marketing technology is one of those industries where the numbers seem to keep outpacing expectations. Each year, analysts revise their forecasts upward....
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592Digital Marketing
The Global MarTech Market: How It Reached $589 Billion in 2025
Every time a brand sends a targeted email, personalises a website landing page, or traces a customer’s path from the first social...
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597Digital Marketing
The Global AdTech Market Is Reaching 3.23 Trillion Dollars by 2034 and Reshaping How the World Advertises
Every time someone picks up a phone, opens a browser, or turns on a connected television, advertising technology is working quietly in...
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42Fintech News
Predictive Modelling for U.S. Finance: From Statistical Models to Pragmatic Mix
Predictive modelling for finance has changed character meaningfully over the past five years. The methods used to be statistical: logistic regression, gradient...
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35Fintech News
Fairness Metrics in U.S. Financial Machine Learning: From Research to Supervisory Expectation
Fairness metrics in machine learning have moved from research papers into supervisory expectations in U.S. finance over the past two years. The...
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48Fintech News
Deep Learning Applications in U.S. Finance: Where the Technique Actually Delivers
Deep learning in U.S. finance has had a longer and more uneven journey than the headlines suggest. The technique has been deployed...
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38Payments
Card Networks and Payment Rails in the U.S. 2026: Why the Two-Network Duopoly Is Still Adding Volume
Every prediction that card networks would be displaced by faster, cheaper alternatives in U.S. retail payments has, so far, been wrong. The...
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65Artificial intelligence
MLOps in finance: how a $2.98 billion category moved from research tool to production backbone
An MLOps engineer at a top-10 US bank used to measure success by whether a new credit-risk model made it into staging....
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97Fintech News
FinTech market segmentation in the US: how four segments carve up the country’s largest fintech revenue pool
The phrase “the US fintech market” hides four very different businesses inside it, and treating them as one industry is the fastest...
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72Fintech News
Financial product innovation in the US: how embedded finance and BNPL are reshaping the country’s product mix
The US fintech product mix in 2025 looks fundamentally different from the one operators were pitching to investors in 2020. The shift...
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83Fintech News
FinTech value chains in the US: how unbundling, re-bundling, and BigTech embedding are remaking the stack
The traditional financial services value chain (origination, underwriting, servicing, settlement, custody) was designed in an era when one institution did all of...
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40Fintech News
Sentiment Analysis for U.S. Markets: Where the Technique Actually Produces Value
Sentiment analysis for U.S. financial markets is one of those techniques that has been claimed as a competitive edge for so long...
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35Blockchain
Central Bank Digital Currencies in America 2026: Where the Wholesale Conversation Is Real
Most U.S. headlines about central bank digital currencies in 2024 and 2025 missed the same point. The retail digital dollar is not...
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62Payments
Cross-Border Payments in the U.S. 2026: How a Multi-Trillion-Dollar Flow Got Faster, Cheaper, and Still Not Easy
The phrase “cross-border payments” hides a striking range of actual experiences. A multinational paying its Singapore subsidiary still moves money over correspondent...
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40Blockchain
Cryptocurrencies and Digital Assets in America Cross 3 Trillion as Stablecoins Edge Into Bank Treasuries
Walk into a primary dealer in New York in early 2026 and one of the screens on the trading floor is showing...
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51Fintech News
Explainable AI in finance: a $7.79 billion market and the 2022 circular that changed the rules
A loan officer in 2015 could tell you why a mortgage was declined by pointing at a FICO score and a debt-to-income...
