Jefferson Dafydd

Jefferson Dafydd is a Senior Advisor, Growth Sports at Team Advisory Group (TAG), the world’s first sports business collective. Over a 30-year career spanning the NBA, Major League Soccer, Olympic sports, sponsorship, media, ticketing, and emerging sports properties, he has helped generate more than $1 billion in commercial revenue. His work focuses on helping sports organizations build the commercial infrastructure necessary to create sustainable long-term value. He is the author of the forthcoming book Rise of the Sports Middle Class, scheduled for release in Summer 2026.