Apple will introduce the new iPhones, AirPods, and Watches on September 10, while the iPhone 16 will go on sale on September 20.
TakeAway Points:
- On September 10, Apple is scheduled to reveal the new iPhones, AirPods, and Watches. On September 20, the iPhone 16 will go on sale.
- The Apple Watch Series 10 and redesigned AirPods will also be released, along with the iPhone 16, which will have bigger screens and improved camera features.
- Later in the year, new MacBook Pros and updated iMacs are anticipated to transition to M4 processors.
Upcoming product release
Apple Inc. is gearing up for its most significant product launch event of the year on September 10, according to sources familiar with the matter. The event, which is expected to unveil the latest iPhones, watches, and AirPods, will be followed by the new iPhones going on sale on September 20. This timeline aligns with Apple’s traditional launch schedule. A representative for Apple, based in Cupertino, California, declined to comment on the specifics of the event.
The launch is crucial for Apple, which has experienced sluggish sales in its smartphone and wearable device segments in recent quarters. The release of the new iPhone 16 on September 20 will allow some of the device’s revenue to be recorded in Apple’s fiscal fourth quarter. The company anticipates 5% sales growth from the previous year for this period. A more substantial portion of sales is expected in the following quarter, coinciding with the holiday season, where analysts predict a 7% revenue increase to $128.4 billion.
The new iPhone features
The iPhone 16 is set to feature larger screens on its Pro models and new camera functionalities, including a dedicated button for taking photos. Additionally, Apple is introducing a suite of artificial intelligence tools called Apple Intelligence. Despite these updates, the new iPhones will not be drastically different from last year’s models.
Apple’s wearable devices are also slated for significant updates. The Apple Watch Series 10 models will be thinner and come with larger screens. The AirPods lineup is being revamped with new low-end and mid-tier versions. For the first time, noise cancellation will be available on the mid-level AirPods, and the entry-level model will receive its first update since 2019.
Mac Transition to M4 Processors
Later this year, Apple plans to begin transitioning its Macs to M4 processors. However, Mac updates typically follow about a month after the annual iPhone launch. The company has increased testing of four new Mac models to ensure compatibility with third-party applications, as indicated by developer test logs seen by Bloomberg News. This testing is a critical step before launching the new machines.
The new Macs are labeled with identifiers “16,1,” “16,2,” “16,3,” and “16,10,” representing models with base-level versions of the M4 chip. Three of these Macs will feature 10-core CPUs and 10-core GPUs, while one low-end version will include an eight-core CPU and an eight-core graphics engine.
These models will come with either 16 or 32 gigabytes of memory. The 10-core CPU will have the same specifications as the M4 processor in the iPad Pro, including four high-performance parts and six efficiency-focused cores. The fourth chip seen in the developer logs will have eight total cores, split between four high-performance parts and four efficiency cores.
Bloomberg News has also reported that a smaller Mac mini, new MacBook Pros, and updated iMacs with M4 chips are expected later this year.
