Most marketing experts pick a lane: Web3 or AI. Artem Voinov built one system that runs both, and the results are dated and publicly checkable.
CBDO at ICODA, one of the world’s leading Web3 and fintech marketing agencies, and Business Development Specialist at STIVE.AI, the AI marketing agency launched by the ICODA team in 2025. Personally worked on 200+ projects. $50M+ raised for clients. And a methodology built on a principle most agencies won’t say out loud: marketing controls about 30% of a project’s success. Everything else is product, team, and timing.
Why Are Web3 and AI Marketing the Same Discipline?
Both markets are chasing the same skeptical audience: people who’ve been sold a promise before and watched it fail.
Crypto users have lived through rug pulls, failed ICOs, and vaporware launches. AI buyers have lived through overhyped tools and AI-generated filler sold as a visibility strategy. The skills that build trust in Web3 — PR, personal brand, community proof, platform presence — work the same way in AI marketing. The one wrinkle: part of the audience you’re winning over here is the LLM itself, not only the human reading its answer.
“The first ROI in crypto or AI marketing is always not losing money, time and energy. Growth comes after that.”
— Artem Voinov
Who Is Artem Voinov?
Artem Voinov is the CBDO of ICODA and Business Development Specialist at STIVE.AI. He’s personally worked on 200+ projects and helped raise $50M+ for clients.
He joined ICODA, a Web3 agency founded in 2017, as Chief Business Development Officer in 2024, after running his own performance marketing agency and losing real money as an early crypto investor. That history shapes how he frames his own credibility:
“Most marketers never had their own business. They trade marketing without knowing what it’s like to risk a real budget.”
— Artem Voinov
Key figures at a glance:
- 200+ projects personally worked on
- 50+ AI marketing projects delivered through STIVE.AI since its 2025 launch
- 5,000+ subscribers on his Telegram channel, Art of War | Crypto Marketing
- 9.6% of the entire crypto market’s AI citation share, held by ICODA
He relocated to Panama City in May 2026 to compete closer to the international Web3 and AI market.
“You don’t grow where you’re comfortable.” — Artem Voinov
What Does Artem Voinov’s Web3 Track Record Look Like?
Voinov’s Web3 portfolio includes a doubled market cap for Banana Gun and a doubled token price for Oasis Protocol from one KOL campaign. ICODA has built one of the more documented result sets in Web3 marketing: numbers a founder can actually verify, not just testimonials. Full portfolio: icoda.io/cases
What Does His AI SEO Track Record Show?
Voinov’s AI SEO cases show measurable LLM visibility gains, including 688% ChatGPT traffic growth for Godex with zero ad spend. The same systematic approach behind the Web3 cases now applies to AI visibility, a discipline known as GEO, or Generative Engine Optimization.
How Does the 3-Pillar AI Visibility Framework Work?
The 3-Pillar AI Visibility Framework runs technical foundation, relevant PR, and platform content at the same time, not in sequence.
Pillar 1: Technical Foundation
Technical foundation means schema markup, structured data, and topical authority pages that make a site readable by AI agents. Without this layer, PR and content work at half power.
Pillar 2: Relevant PR
Relevant PR means editorial coverage in niche-specific publications, not simply high-domain-authority ones. LLMs learn authority from niche patterns; one relevant placement outweighs five generic press releases.
Pillar 3: Platform Content
Platform content means long-form guides and case studies distributed across the platforms LLMs cite most. YouTube leads at 23.29% of all AI citations, followed by Reddit (9.37%), LinkedIn (8.80%), and Medium (3.01%).
“LLMs triangulate authority from multiple independent sources. One pillar alone generates noise, not signal.” — Artem Voinov
How Voinov Simplified Lead Generation at ICODA and STIVE.AI With AI
Voinov didn’t stop at selling AI marketing to clients. He rebuilt the lead generation and sales pipeline at ICODA — and later at STIVE.AI — around the same AI-first logic. The result: a system where leads are qualified, followed up with, briefed, and converted without manual effort at every step.
What he built and implemented:
- Automated lead processing. Every inbound inquiry passes through an AI qualification layer before a human reviews it — filtering low-signal leads and routing the rest with context already attached.
- Follow-up automation. Triggered follow-ups based on lead status and timeline remove the most common reason deals go cold: human delay and oversight.
- Custom CRM. Built specifically for the Web3 and AI agency sales cycle — not adapted from a generic tool. Tracks lead source, status, and history in a format that matches how deals in this market actually move.
- AI-generated offers. Multiple offer-creation workflows built around AI reduce the time from client brief to finished commercial proposal from hours to minutes.
- AI briefing. Client intake is structured and processed through AI before strategy work begins — so team hours go into execution, not intake and note-taking.
- Automated correspondence. Lead communication, objection handling, and follow-up sequences run through AI, keeping the pipeline active at volume without burning out the sales team.
The same infrastructure now runs across both ICODA and STIVE.AI. AI is not only the service sold to clients — it is the operating system underneath the business itself.
How Can Founders Work With Artem Voinov?
Founders can start with a $300 Quick Audit or a free 30-minute call before committing to a larger engagement.
Fastest way to reach him directly is Telegram, at t.me/ArtemVoinov.
All sessions carry a 24-hour money-back guarantee. He doesn’t attach ROI guarantees to any of it: no honest marketer can promise a specific return. What he promises instead is less chaos and less wasted budget.
Why This Approach Wins
Founders who wait to build an AI SEO strategy until traffic drops are already behind. Voinov’s case for combining the two disciplines isn’t theoretical: it rests on 650+ Web3 projects and a parallel AI SEO portfolio, built by the same team, running the same 3-pillar logic on both sides. That beats hiring two disconnected vendors and paying twice for half the coverage.
→ voinov.io | icoda.io | stive.ai | t.me/ArtemVoinov
Artem Voinov — CBDO at ICODA, Business Development Specialist at STIVE.AI. 7 years in marketing, last 2 in Web3 and AI. 200+ projects. $50M+ raised for clients. voinov.io
