Featured is the AI co-pilot for PR: a platform where purpose-built AI agents monitor journalist requests, research podcasts, navigate each outlet’s submission rules, and draft tailored pitches — then notify the user, who reviews and sends through a connected inbox. The detail that separates it from the field is its data. Unlike tools that rent their media data from third parties, Featured runs on opportunity data it owns through HARO and Connectively.
For a technology audience, Featured operates as an applied-AI system with a set of agents operating on a proprietary dataset, wrapped in a conversational interface.
How does an AI co-pilot for PR work?
The user experience is deliberately simple. Someone describes, in plain language, the kind of visibility they want. Examples range from seeking a quote in a trade publication, a podcast appearance, a contributed byline, or a speaking slot. Featured interprets that intent, searches across its opportunity base, and returns matched opportunities labeled by type: journalist, podcast, or publisher.
Behind that simplicity sits the harder work. Featured assigns the repetitive, time-intensive tasks to specialized agents. One set monitors incoming journalist requests in near real time. Another researches podcasts and their booking patterns. Another reads and applies the submission requirements of individual outlets.
These are the rules that determine whether a pitch is even considered. A drafting agent then produces a tailored starting point for outreach, which the user edits before sending through a connected Gmail or Outlook inbox or a native integration.
The design keeps humans in control of judgment and relationships while removing the manual triage that consumes most of a PR practitioner’s day.
The data moat
The reason the agents work is the data they operate on. Featured owns and operates two of the most established assets in the category. HARO, founded in 2008 and revived by Featured in 2025, connects more than 800,000 sources with over 75,000 journalists through email digests delivered up to three times a day. Connectively connects an expert with a publisher roughly every six seconds, supports 100,000 users, and serves 2,500 publishers. Featured’s data also includes roughly 6,000 publisher submission guidelines, which serve as structured rules its agents use to navigate each outlet.
That ownership is the architectural difference. “We’ve spent years building the data and the relationships behind PR workflows,” said founder and CEO Brett Farmiloe. “Now we’ve put an AI co-pilot on top of it.” A model is only as useful as the data it can act on, and Featured’s agents are reasoning over a real, proprietary opportunity graph rather than a rented feed.
From earned media to AI visibility
The output Featured optimizes for is not just coverage; it is citation. As ChatGPT, Perplexity, Gemini, and Claude reach hundreds of millions of weekly users, those systems increasingly weight earned media when deciding which sources to surface. Generative engine optimization or GEO, which relates to the practice of improving the odds that an AI system cites your brand, has become a function of how often credible, third-party sources mention you.
Featured treats that as a PR problem rather than purely a technical one. Its GEO audit identifies where a brand is and isn’t being cited, and the co-pilot then routes the user toward the earned-media opportunities most likely to close the gap. The framing the company uses, that AI is the new front page, captures the shift that being cited by an assistant is the modern equivalent of making page one.
Integrations and model
Featured connects to Gmail and Outlook and offers native integrations for sending outreach, so pitches go out from the user’s own inbox. It is priced as a usage-based subscription, scaling to the volume of AI work a user runs rather than the number of seats. The company says that this pricing structure better matches to how AI software actually consumes compute and delivers value.
Where the AI for PR category goes next
Featured starts with earned media and AI visibility, but the company describes a longer arc toward a single operating system for visibility, with plans to extend the co-pilot across narrative planning, messaging, reporting, crisis communications, and investor relations. For now, the more notable claim is structural: an AI co-pilot for PR is only as defensible as the data underneath it, and Featured owns its data.
Featured is available at featured.com.
Featured.com launches the co-pilot for public relations
