Ethan (Interviewer): Guy, thanks for sitting down with me. You’ve been in digital marketing for 18 years, which is a lifetime in this industry. How did you get started, and what keeps you motivated after nearly two decades?
Guy Abramov: Thanks, Ethan. I started when Google Ads was still in its early days. Back then, there were no advanced automation tools, no smart bidding – just manual targeting and a lot of testing. I loved the challenge of taking a budget, no matter the size, and figuring out how to stretch it into real business growth. What keeps me motivated is the same thing that excited me back then: the ability to make campaigns not just run, but actually convert. Over the years I’ve worked with startups, agencies, and global brands, and every client brings a new puzzle to solve.
Ethan: That’s a good way to put it – campaigns that actually convert. Many agencies promise that. What makes your agency, ProbizGrow Digital, different?
Guy: You’re right, almost every agency says they drive results. But we don’t just say it, we structure everything around measurable outcomes. Our strategy is performance-based. Every campaign we build is backed by research, testing, and continuous optimization. For example, we start with high-intent keyword research and laser-focused niche targeting so we’re not wasting ad spend. Then we A/B test ad copy and creatives, refine landing pages through CRO consulting, and track conversions using GA4 and GTM. It’s not guesswork. It’s systematic.
Another thing that sets us apart is transparency. Clients don’t get vague reports – they get custom visual dashboards, detailed breakdowns, and ongoing communication so they know exactly where their money is going and what the return looks like.
Ethan: Let’s talk about platforms. Google Ads is obviously your specialty, but ProbizGrow works across multiple channels. Why is multi-platform execution so important in today’s market?
Guy: Because no audience lives in just one place anymore. If you only run ads on Google, you’re missing touchpoints on Meta, YouTube, LinkedIn, TikTok, or Bing. We build full-funnel strategies that align with the customer journey. For example, someone might first see a TikTok ad, then search on Google, and later click a remarketing ad on Facebook. If you’re not present at every step, you’re leaving opportunities on the table.
That’s why we run campaigns across platforms, but with a single strategy driving them. The message is consistent, the tracking is unified, and the optimization is continuous. It’s how we maximize ROI and scale growth.
Ethan: Speaking of ROI, your site highlights “ROI & ROAS-driven improvements.” How do you ensure clients get more than just clicks?
Guy: Good question. A lot of agencies stop at traffic or click-through rates, but clicks don’t pay the bills – conversions do. We focus on conversion tracking at every stage of the funnel. That means setting up analytics properly with GA4 and GTM, running funnel analysis, and testing user experience elements like CTAs and landing page copy.
We also analyze cost per acquisition (CPA), return on ad spend (ROAS), and long-term lifetime value. This allows us to make smarter budget allocations. For instance, if we see that a certain campaign is generating customers who spend more over time, we double down on that. It’s all about tying ads back to real business metrics.
Ethan: What about the creative side of things? Digital marketing isn’t just numbers – it’s messaging too. How do you approach ad copy and creative?
Guy: Absolutely. Data and strategy are the backbone, but creative is what makes people stop scrolling. We do a lot of A/B testing on ad copy and visuals, so we can continuously refine what resonates best. For example, a headline that works on Google Search might not work on Meta, and a creative that performs on TikTok may fall flat on LinkedIn.
We write ads that connect with intent. That means we don’t just say “buy now” – we speak to the specific problem or opportunity that matters to that audience. It’s about being both strategic and human.
Ethan: Let’s talk about the process. Say a new client comes to you with a $10k monthly ad budget. How do you approach building their campaigns?
Guy: First, we don’t touch the ad platforms until we fully understand their business. That means learning their goals, audience, competitors, and existing funnel. Then we go into research mode – market analysis, keyword research, audience segmentation.
From there, we build a custom campaign strategy with clear KPIs. Once we launch, we immediately track and optimize using real-time data. We run constant split tests on ads, monitor performance daily, and provide weekly or monthly reports depending on the client’s needs.
It’s an iterative process: research, strategy, launch, optimize. That’s how we deliver results consistently.
Ethan: You’ve worked with startups, agencies, and global brands. What type of client do you enjoy working with the most?
Guy: Honestly, it’s not about the size – it’s about the mindset. Startups are exciting because they’re hungry and agile. Agencies are great because they understand the value of digital, and global brands allow us to work at scale. What I enjoy most are clients who are committed to growth and open to data-driven decisions. When they trust the process, the results are incredible.
Ethan: Looking ahead, where do you see digital advertising going in the next five years?
Guy: We’re going to see even more AI-driven automation, but that doesn’t mean marketers become obsolete. It means strategy, creativity, and human insight become even more valuable. Privacy and transparency will also play a huge role – brands that can earn consumer trust will win. Finally, video and interactive content are only going to grow stronger. Businesses that adapt quickly will thrive.
Ethan: For readers who want to learn more about you or ProbizGrow Digital, where should they go?
Guy: They can visit my personal site at guyabramov.com or our agency site at probizgrow.com. Both have details about our services, approach, and client work. And I’m always open to conversations with businesses that are serious about scaling through smarter advertising.
Closing Thoughts
With nearly two decades of experience, Guy Abramov has built a reputation as a strategist who delivers campaigns that truly convert. Through his agency ProbizGrow Digital, he combines deep analytics, innovative creative, and full-funnel execution to help clients turn ad budgets into measurable growth.
Whether it’s Google Ads, Meta, YouTube, LinkedIn, or TikTok, Guy’s approach is consistent: research, strategy, execution, optimization. It’s a formula that has helped startups scale, agencies grow, and global brands reach new levels of performance.
