In today’s era of mass digital engagement and ever-tightening privacy regulations, building systems that scale trust is no longer optional—it’s essential. Few technologists understand this better than Krishna Ganeriwal, a seasoned engineer and thought leader whose work on privacy infrastructure at Meta is redefining how billions of users’ data is managed, protected, and honored at scale.
Ganeriwal’s career spans over a decade of contributions across high-stakes industries, including semiconductors, large-scale distributed systems, and the modern digital advertising economy. Now a Senior Software Engineer at Meta, his technical expertise sits at the intersection of privacy-aware computation, ads fairness, and compliance-grade data infrastructure—fields that are becoming foundational to modern enterprise architecture.
From Systems Engineering to Privacy Architecture
Ganeriwal began his journey in India with no coding experience but a deep curiosity for systems thinking. After earning his undergraduate degree in Computer Science, he joined Texas Instruments, where he helped automate semiconductor design verification. His early work there laid the foundation for what would become a career focused on compliance, prediction tooling, and infrastructure at scale—themes that would only grow in complexity as he transitioned into Big Tech.
Following a master’s degree in Computer Science from the University of Wisconsin–Madison, where he specialized in scalable and distributed computing, Ganeriwal was recruited by Meta to help build its Ads Privacy Infrastructure—a multi-billion-dollar critical path platform that enforces consent, purpose limitation, and fairness in personalized ad delivery.
Engineering Impact at Meta Scale
Ganeriwal’s work at Meta is nothing short of foundational. He’s been a core architect behind several systems that ensure user data is handled in compliance with laws such as GDPR, CCPA, and India’s DPDP Act. These systems process over 100 billion data signals daily and directly support products that generate well over $100 billion in annual revenue.
His contributions include:
- Designing data lineage systems that map the full flow of user data across the stack
- Building infrastructure to enforce user consent dynamically across hundreds of ML pipelines
- Contributing to fairness-aware delivery systems that prevent discrimination in ad targeting
- Leading mentoring efforts for junior engineers and establishing best practices for privacy-by-design in production services
His efforts have helped Meta not only comply with global regulations but also build long-term trust with users, a priceless commodity in the current digital landscape.
Thought Leadership and Recognition
Beyond engineering, Ganeriwal is also a strong advocate for ethical system design. He has been quoted in internal engineering forums and consulted across teams to institutionalize privacy as a first-class engineering principle. His projects have received internal recognition reserved for the top 20% of performers, and he’s been instrumental in helping Meta avoid costly regulatory friction.
His story has also become a source of inspiration for aspiring engineers worldwide—particularly for those from non-traditional or self-taught backgrounds. “You don’t need the perfect start to have a global impact,” Ganeriwal often says. “You need curiosity, resilience, and systems thinking.”
The Road Ahead
As privacy expectations evolve and global regulation tightens, Ganeriwal’s work continues to sit at the cutting edge. With the rise of dynamic consent models, differential privacy, and real-time compliance observability, he is now working on the next generation of privacy primitives that can power not just Meta’s ecosystem, but set new standards for the industry.
Krishna Ganeriwal’s journey is a reminder that the future of trustworthy digital systems doesn’t just depend on policies—it depends on infrastructure. And behind that infrastructure are engineers like him, quietly but powerfully shaping the digital world we live in.
Contact
Name: Krishna Ganeriwal
Email: ganeriwalk@gmail.com
Organization: Meta Platforms Inc.
- LinkedIn: Krishna Ganeriwal
- Instagram:https://www.instagram.com/krishna_ganeriwal?igsh=NTc4MTIwNjQ2YQ%3D%3D&utm_source=qr
- GitHub: https://github.com/ganeriwalk11
