NEW YORK—February 14, 2025—ByRace.com, a customer-driven search platform designed to empower individuals and communities, today announced the launch of its global website for people who want to spend their money with vendors of choice. Customers looking to connect with businesses that share their customer values, backgrounds, cultures, or experiences can use the platform to locate people with whom they desire to do business.
“Whether you are looking to support businesses by race, gender, or other meaningful identifiers, ByRace.com makes it easy to find and support the entrepreneurs and communities you care about most,” said Graeme X. Barrington (gxb), the company’s founder and CEO. “For years, many have wanted to align their spending with personal values but were unsure how to do so. Now, those barriers are gone. Thanks to our incredible technology partners, we have created a bold and innovative platform that celebrates diversity and empowers choice.”
ByRace was designed to help people make more intentional choices about where they spend their hard earned money. The company’s mission is to give consumers the tools that make it possible to connect with businesses owned by individuals with whom they have an affinity in terms of culture, ethnicity, or values. For example, consumers who want to support businesses owned by LGBTQ+ individuals can direct their spending to those vendors. Vendors can introduce themselves and attract new customers, who actively search for and want to do business with certain companies.
Barrington explained, “ByRace.com is more than just a website and app. It is a movement toward intentional spending and community support. We are proud to allow the 8.2 billion people worldwide to make meaningful choices that impact their everyday purchases. Together we can celebrate diversity, empower communities, and build a better, more inclusive future.”
The company is preparing for a national launch. It is seeking Series A funding for the next stage of its worldwide launch.
For more information, please email Graeme directly.
For more information contact Graeme X Barrington www.byrace.com
Email: gxb@byrace.com
Telephone: 425-500-8314
