Good commercial real estate photography is a demanding job that requires a balance of art and science. A high-quality photo can help sell an unsold property, while an unattractive photograph can turn off potential tenants, investors, or buyers. An excellent commercial real estate photographer can make or break the sale of a property. If you’re in the business of selling or renting CRE like hotels, shopping malls, offices, etc then you know the importance of quality photos. In this blog post, we’ll share six tips on how to take great commercial real estate photos that will help your properties stand out from the competition.
What Is Commercial Real Estate Photography?
Commercial real estate photography is a subset of real estate photography that involves taking pictures of commercial properties such as office buildings, retail stores, industrial buildings, apartments, and warehouses. This photography is usually done to market the property to possible buyers. Commercial real estate includes the sales, and purchase of buildings that are used for business-related purposes. Commercial real estate photography typically requires a higher level of skill to capture the details of the property in a way that is appealing to potential buyers.
6 Tips On Commercial Real Estate Photography
Commerce real estate photography is vital to make a property look its best for sale or lease. Certain elements make a good photo, and if these are considered, the photos will help close the deal. With that in mind, the following six tips should be adhered to when taking commercial real estate photography.
Plan The Shoot
Commercial real estate photography can be a bit tricky. You need to make sure that you get the right shots and for that, you plan everything out in advance. Here are some tips to help you with commercial real estate photography:
- When planning a commercial real estate photography shoot, the first step is to figure out what kind of shots you need. Do you need to emphasize exterior shots of commercial buildings or interior ones? Or do you need to emphasize Both? Make a list of the shots that you need and then figure out the best way to get them. Although both shots are crucial to highlight the property’s features.
- Plan your route. Once you know what kind of shots you need, you need to figure out the best way to get them. In other words, you will highlight whether the space is intended for manufacturing or storage. To enhance the appearance of commercial property, highlight floors, exposed bricks, and high ceilings in photography.
- Make sure you have the right equipment. Photography for a commercial property requires a bit more equipment than traditional photography. Ensure you have the right tools before you start taking pictures.
- It’s important to take your time and get the perfect shot. This is not the time to skimp on quality.
Declutter The Space
Potential buyers and tenants want to see clear, well-lit photos that accurately represent the space. That’s why it’s important to declutter your office space before taking photos. To do this, start by removing any unnecessary items from your desk and shelves.
Then, arrange your remaining items neatly and orderly. If you see any unnecessary furniture in common areas, remove them. Finally, sweep or vacuum the floor to remove any dust or dirt. These simple steps ensure that your office space, retail stores, or industrial buildings are ready for commercial real estate photography.
Check The Angles And Get The Right Lens
Take a walk around the property and look for the best angles. If the building has interesting architecture, make sure to get shots of those features. It’s often best to avoid taking photos directly into the sun as this can create shadows and glare. For exterior shots, try to find a location with sufficient lighting and a crystal-clear view of the property. For interior shots, look for well-lit rooms with interesting features that will show off the space in its best light.
You have to know what type of lens will be best for shooting. The type of lens you use will depend on how far away you are from the subject matter. If you’re shooting interiors, a wide-angle lens is essential to capture as much of the room as possible. For exteriors of large buildings and apartments, zoom lenses will do the trick.
Invest In A Good Aerial Drone And Tripod
An aerial drone is a good investment for any commercial real estate photographer as it allows for unique perspectives that wouldn’t be possible otherwise. Additionally, they highlight the location of the building in relation to its environment. Aerial drones come with quality cameras to capture bright images and video footage. A good-quality drone will take high-quality photos and videos of the property. It will help you to sell the property more quickly and give potential customers a better idea of the property’s appearance. Just be sure to check local regulations before taking to the skies!
The tripod will help you avoid blurry pictures by keeping your camera steady. A tripod is key for getting sharp images, especially when using a slow shutter speed or shooting in low-light conditions. Alternatively, you can lean against a sturdy wall or another object if you don’t have access to a tripod. Moreover, Pay attention to lighting because Natural light is always best, but if that’s not an option, be sure to use artificial lighting judiciously.
Shoot At The Critical Time
The right time of day can make a big difference in the quality of your photos. If you shoot during the mid-day, the images will be bright and contrasting which leaves a harsh look. Instead, shoot in the early morning or late afternoon. This will ensure that your photos are high quality and clear and free of shadows with more accurate colors. You should avoid shooting on cloudy or snowy days, as this can make your photos look dull and may detach a client whose business is related to summer.
It’s also important to avoid shooting during high traffic times, such as midday or evening rush hour, as this can create distractions. It’s also important to shoot during the week when buildings are typically more empty and there’s less foot traffic. With a little planning, you can ensure that you shoot at the right time of day to get the best possible results for commercial properties like warehouses, industrial buildings, or factories.
Emphasize Location And Keep Things Straight And Balanced
When photographing commercial real estate, it’s important to emphasize the strategic location of the property. Emphasize the property’s best features by framing them in the shot. Use anchor points like intersections and well-known landmarks to give potential buyers a sense of the property’s surroundings. Make sure your rooms and doors always appear vertical in photos. This creates a sense of balance in the shot. Moreover, this will give the photos a professional look and help potential buyers visualize the property in a better way.
Framing is also important when photographing commercial real estate. Be sure to include key features like lobbies, conference rooms, and common areas in your shots. And don’t forget to capture the surrounding area. This way a potential buyer should be able to get a sense of the neighborhood by looking at the photos.
Commercial real estate photography highlights the features of commercial buildings. It is a great way to show off a property and attract potential buyers or renters through high-quality photographs. By following the tips above, you can make sure that your photos are of the highest quality and that they accurately represent the property. With great photos, you can help your clients make the sale or lease, and make a good impression on their potential customers.