Depending on the nature of your business, investing in a company car may contribute to its growth. For instance, having your own transportation can help make deliveries and business trips a lot easier. A dedicated corporate vehicle may also help boost your branding. However, like many business decisions, there are several things you need to consider before ultimately choosing your company car.
Indeed, buying a company car is more than picking the latest model. You must ensure you get a vehicle that serves your business needs, whether that’s providing a means of transportation for your sales agents or delivering goods. You also need to think about factors that will have a long-term impact, such as the car’s maintenance costs and safety features.
Aside from these considerations, here are some other things you need to look for in a company car.
Maintenance and Reliability
Before you purchase a car, keep in mind that there’s a long-term cost to owning and operating any vehicle. It’s best to research brands and models that are known for their durability and dependability; if they have service centres near your area, then all the better. It will also help you have easy access to maintenance and repair services, saving you time and money in the long run. Finally, find a trustworthy car parts suppliers that carries quality replacement parts in case you need them.
Budget
When it comes to what company car to get, assess your budget and business needs carefully to determine which option is the best fit for your company. Getting new vehicles allows you to enjoy the latest automotive features and full warranties (and that coveted new car smell). However, they often come with a higher initial cost and are subject to depreciation. Whereas, you can enjoy considerable savings if you buy a used car. The trade off is that you need to ensure it’s in good condition by having the vehicle thoroughly inspected by a qualified mechanic.
Type of Vehicle
Your choice of company car will differ based on your type of business. For instance, if you need a sales vehicle, sedans or compact SUVs are great options. They offer a sleek and professional appearance, as well as comfortable interiors. All these features are well-suited for sales representatives and executives who need to make a strong impression on clients.
If your business revolves around deliveries, trades, or large-scale cargo transportation, on the other hand, commercial vans or utes are a practical choice. These vehicles come in various sizes and configurations to meet specific cargo and transportation needs.
Another consideration when choosing the type of vehicle for your company car is where you plan to drive it. A full-size SUV is ideal if your business operations require a car with ample cargo space and can handle various road conditions. It’s also perfect for field operations, construction businesses, or companies that need to transport equipment and supplies to remote locations.
If your business involves small-scale product transport or centers in city operations, consider hatchbacks. They’re quite versatile, as they offer a large enough cargo space but are still easy to manoeuvre in congested traffic.
Fuel Efficiency
Another thing you need to look for in a company is fuel efficiency. This way, you can get more kilometres per litre, which directly translates to cost savings. It will also significantly reduce your operational expenses over time, especially with rising fuel costs.
Apart from the savings, a fuel-efficient, eco-friendly vehicle also helps you stay compliant with New Zealand’s environmental policies. You may also potentially benefit from various incentives.
Safety Features
The safety of your employees and the public must be one of your priorities when choosing a company car. So, look for a car that’s equipped with essential safety features. This includes anti-lock braking systems, multiple airbags, stability control, and electronic stability programs. Additionally, familiarise yourself with any New Zealand-specific safety regulations or standards that might affect your choice.
Resonate with Your Business’s Branding
In addition to practical considerations, think about how your company car aligns with your business’s branding. That’s because a company car often serves as a mobile advertisement for your business, making it a powerful branding tool. Begin with the image you want to convey to your clients, partners, and the public. For example, a luxury car is more suitable for a high-end, executive-oriented brand. This type of vehicle may help you create a strong sense of prestige. Thus, it lets your business make a statement and cater to upscale clients.
On the other hand, a more modest and eco-friendly vehicle might be a better fit for some businesses. Choosing a hybrid or electric car can help send a strong message about your commitment to sustainability. It will also help appeal to customers who value eco-friendliness.
Choosing the right company car takes more than picking a certain model and brand. You need to factor in your business’s specific needs, branding, and budget. Consider all of the above-mentioned factors and take the time and do your research. Keep in mind that your decision on the company car can be a valuable asset for your business’s growth and efficiency.
