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SEO or Search Engine Optimization, is an incredibly important part of your marketing strategy if you want to be found by your ideal customers and make more sales than ever before. If you haven’t heard about SEO don’t worry! This article will explain the basics of what it is, why it’s so important, and how to get the most out of your SEO efforts.
Here are 5 factors of SEO that you should know
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What is SEO?
Search engine optimization, or SEO, helps your website rank higher in search engines like Google and Bing. This is important because it gives you more traffic from people who are actively looking for information online.
When potential customers land on your site after a search, they’re much more likely to stick around than if they had been directed there by a banner ad. Traffic from searches tends to be more qualified and ready to buy—which is exactly what you want if you run an e-commerce store.
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What are the benefits of having good SEO?
Search engine optimization can help boost your website traffic and make it easier for people to find you. Having a well-optimized site means people are more likely to share your content, which leads to additional traffic as well as better search rankings.
It also makes it easier for new customers to learn about your business and what you have to offer before they commit their time and money. And that increased organic traffic could translate into higher revenue—after all, e-commerce companies with effective SEO see an average annual revenue increase of around 17 percent.
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How do you develop good SEO?
The best approach to improving your site’s SEO is to learn about how search engines work. This will help you understand what kind of content and structure works best, which keywords are most likely to drive traffic and sales, and how you can use off-site techniques such as link building.
The basic rule of thumb for developing good SEO on your website and content is: Don’t focus too much on keyword density or specific keywords; focus more on creating useful, shareable content that people will want to visit over and over again. Only then will you start ranking higher in organic search results without paying for advertising or promotions.
As long as your site provides value, it will be successful! In terms of getting started with learning about SEO, there are lots of free resources available online—and some paid ones as well. For example, Moz offers a full range of tutorials and ebooks from beginner level to advanced concepts like local SEO.
Google also has an extensive library , as does Search Engine Land. Some tools even do all the work for you—like HubSpot ’s free Keyword Tool, which lets you input one or several keywords related to your business, location, etc., and shows you up to 100 relevant terms ranked by monthly searches.
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How SEO can expand your business reach
No matter what kind of business you’re in, SEO can help expand your audience and grow your business reach. With search engine optimization, you have access to a whole new audience—one that can give you exposure and leads beyond anything you could ever achieve using traditional marketing methods.
Being found online by potential customers through searches makes it easy for people to discover your brand or product, even if they don’t know it exists yet. With a strong presence on search engines, people can find you by searching based on their needs and interests.
If those needs and interests align with what you offer, there’s a good chance that lead will turn into a sale or customer down the line. This also helps build a more loyal audience as only people who actually want to know about your business will click on your content.
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SEO is the cheapest way to do marketing
Not only are many of your customers online, but they’re actively looking for products and services to meet their needs. Moreover, people online care a lot about their privacy, which is why many block out ads. Thus, by applying SEO tactics, you can not only reach millions of people at a fraction of what it would cost if you went through other channels, but it also ensures that no one blocks out your content.
SEO helps bring in those sales: According to HubSpot, 92% of all consumers use search engines to find local businesses. Search engines like Google make up about 85% of all Internet searches and 79% of consumers who do an online search will visit a business’s website within 24 hours. This means that by investing in SEO, you’ll be able to get more eyes on your product or service than any other marketing channel out there.
It also means that these new visitors have a higher chance of making a purchase than someone who comes across your site via social media or another form of organic traffic. You don’t need a big team, if you have experience with blogging or content creation, then writing copy for SEO purposes shouldn’t be too difficult.
Even if you don’t know much about SEO, there are plenty of resources available that teach beginners how to optimize their pages so they rank higher in search results—and most companies offer basic packages that require little more than adding keywords and creating titles and meta descriptions.
SEO can truly make or break the online presence of a business, so it is wise for business owners to understand the concept of SEO, learn about it, stay updated with the trends, and start applying it as early as possible. It is also essential to consistently update the SEO preferences on previous posts and articles so that your ranking on Google keeps increasing. A little research and practice can take you a long way when it comes to SEO.
