Digital marketing worldwide was worth close to $321 billion in 2022, according to one source.
It’s on pace to grow at a 13.1% compound annual growth rate between this year and 2028 to climb to $671.8 billion by the end of the forecast period. The expected growth is a function of the increasing population of people accessing and creating content via digital channels.
But if you want to get the benefits of digital marketing, you need to go about things the right way. That means avoiding some common mistakes that can jeopardize your efforts.
Keep reading to see four digital marketing errors to avoid at all costs so you get the best results.
- Ignoring or Under Utilizing Social Media
Digital marketing and social media are like a horse and carriage — you can’t have one without the other. Technically, you can. But your digital marketing campaigns won’t be nearly as effective as they can be if you’re not leveraging the power of social media.
There are around 4.9 billion people around the world using social media. So, if your digital marketing initiatives don’t include targeting people on social media, you’re underperforming. Social media allows you to post content, reach your target demographic, and engage with people.
Doing these things will help you grow brand awareness, increase sales, and achieve great results.
- Focusing on Too Broad an Audience
Another digital marketing mistake you need to steer clear of is targeting too wide of an audience. One of the advantages of using social media for your digital marketing campaigns is that you can focus on your specific target demographic. So, avoid indiscriminately sending out your ads. The effectiveness of your digital marketing will be negatively impacted if you don’t focus on people who fit your ideal customer profile. Fortunately, social media makes it easy to do just that.
When you target your digital marketing campaigns, you’ll generate more interest and bring in higher-quality leads that lead to conversions.
You must invest time into figuring out your target audience so that you know who they are. You can then focus on the social media platforms that your target customers flock to. Understanding your audience will also make it easier to figure out the best ways to reach them.
- Ignoring Mobile Users
Did you know there were north of 282.5 million users in the U.S. last year? You must keep this in mind when working on your digital marketing initiatives. Ensure your ads load as fast on a mobile device as on a computer.
You also need to ensure your ads display well on smaller screens so that nothing is lost to translation. Optimizing your site for mobile friendliness makes sense, considering that many of your customers will find you while using their mobile devices.
- Failing to Use Keywords
Good keywords are your friends. They’re also vital for your digital marketing. How else will your target demographic find you on the internet? Search engine optimization ensures that your site appears high up on search engine results pages when customers conduct searches.
When people go online to look for the types of products your company sells, they will likely focus on the first few entries resulting from their searches. SEO is a way to be among the top URLs they see. You won’t generate good page ranking results unless your SEO efforts are on point.
Working with a digital marketing agency like Mabbly, which specializes in SEO, is a good way to develop a strong SEO strategy and effective digital marketing campaigns. You’ll get to choose from a range of services to ensure your digital marketing and SEO are working for, rather than against, your company.
Avoid the mistakes mentioned above at all costs. Digital marketing can deliver great results if you do it right. Hiring a digital marketing agency can help you maximize your marketing dollars and prevent missteps that can lay waste to your marketing initiatives.