The challenge to make your company stand out in the competition has never been higher, and it’s never been more exciting. The fact that the world is more connected than it ever has been represents both a hurdle for marketing teams to try and overcome and an incredible opportunity.
Like no other time in history, the average consumer is connected to millions of potential options for all of their needs. So finding a way of getting your company out in front of the people you want to attract is quite a feat to accomplish.
One of the greatest struggles for most companies is finding ways to be visible to potential clients and customers. The challenge comes from the fact that Google searches can develop literally millions of results per query. This is both a challenge to companies who want to appear higher up in a Google search and an opportunity.
The opportunity comes from the fact that organic SEO is one of the most powerful tools to use in digital marketing, and it relies entirely on how Google search operates. It may seem intimidating to try and think about building out your own marketing scheme and executing it, but that’s exactly what digital marketing agencies are for.
Getting help from trained professionals who know the ins and outs of how to optimize your company’s presence on the internet is an investment that will more than pay for itself. Not only that, but it helps to put your resources where they need to be. Unless your company has an in-house marketing department, putting your effort and attention into your area of expertise, and allowing a marketing agency to do the rest is a wise allocation of resources.
So what is organic SEO, and how is it one of the most powerful tools for digital marketing?
Organic SEO
The first thing you need to know about Organic SEO is that it’s a long game. SEO stands for Search Engine Optimization and it is the process by which your company shows up higher in Google search results. SEO content is meticulously built to improve the value of your website in Google’s algorithm. The higher the value of your website, the better placement it will have in Google search engine results.
Organic SEO Gives You Higher Google Search Placement
The ‘organic’ part of SEO is simply referring to the method of content building that will be done for your content. Organic SEO content is written content that populates your website at a specific quality and volume that boosts its value in Google’s algorithm. There are different forms of SEO like paid and advertisement, however organic relies on written content that lives on your website.
There are a lot of moving pieces that go into making effective SEO that has the end goal in mind. In order to get your website to be flagged by Google as high quality, and then pushed to better placement in search results, you need content.
This part of SEO is called on-page SEO, and it represents the part of SEO that your customers interact with.
On-Page Improves Customer Experience
On-page SEO is one of the most important aspects of the customer experience in your SEO building. When a digital marketing agency creates on-page SEO content for you, they are writing articles that answer questions that your customers have. This does a couple of very important things.
First, it builds your brand and confidence that your customers will have in your company and improves their on-page experience. This is high-quality written content that has been built to service your customers. The process of building good on-page SEO also involves mining keywords, and phrases that are relevant to your company and are recognized by Google. This requires in-depth analytics into what keywords and phrases customers in your market are using.
But utilizing powerful keywords, phrases, and backlinking, Google will recognize the organic SEO content as high quality giving it a better placement.
Why Should You Work With Professionals?
Yes, it’s true that technically building your own company’s SEO could happen in-house, however, this can not always be the best idea. Creating organic SEO that is effective takes time, precision, and an incredible amount of talent. Writing SEO content shouldn’t just be left up to anyone. It needs to be crafted, specific, and powerful.
Not only that, but for your content to be effective it needs to have the correct words, phrases, and backlinks that need to be mind from analytics regarding your company. Working with trained professionals who know how to get your company the results you want, is a great way to make sure you aren’t wasting time and resources on SEO content that isn’t effective.
Conclusion
Building and investing in organic SEO is a powerful way to drive your company towards its goals and give you the edge in marketing you need.
