Zytara is Launching a Banking Platform for Gamers

Fintech company Zytara is launching a digital banking platform and payment network for the gaming and esports industry. An announcement was made today after the completion of the under-the-radar development phase. The project is a first of its kind for the gaming industry: a unique solution for Millenial and Gen Z gamers, and a banking product expected to go live next year.

Zytara offers its clients a checking and savings account, a virtual and physical debit card, and access to investing tools. The mobile app offers limited-edition branded cards, integrated automated payments for online gaming tournaments, player-to-player transfers, and easy-to-use parental controls. These products serve a global gaming market with revenues estimated to be $159.3B in 2020. A 9.3% YoY increase for the industry.

The team behind Zytara includes serial entrepreneurs and an array of talent from the financial, tech, and gaming industries, including founder and CEO Al Burgio, CTO Matt Mahvi, and Chief Payments Officer George Schmelzel. 

Zytara brings a disruption opportunity that combines all of the capabilities of a regular bank account with an array of features that gamers and esports enthusiasts can embrace as their own,” said Burgio. Esports may still be maturing but as the industry is growing in force and reach, it doesn’t have a dedicated and gamer-friendly banking and payment processing solution. With over 20% of global gamers aged under 18 and a market that continues to grow, a payment solution that also supports under 18 users is long overdue. We’re thrilled to be bringing our platform to market, but that’s really just the start of the journey for us.”

For more information about Zytara, visit www.zytara.com

Angela Scott-Briggs: Editor, TechBullion.com | Interested in Innovations in Business, Finance, and Technology .
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