A zero turn mower is a lawn mower with a front-mounted mowing deck that allows the operator to cut the grass more efficiently. It also has the ability to turn 180 degrees without leaving any grass uncut, and the hydraulic wheel-drive allows the mower to rotate around its axis, giving the operator precise manoeuvring.
As a result, the mower’s precise manoeuvrability around obstacles and high speed reduces mowing time by up to 50% when compared to traditional methods. As a result, demand for zero turn lawn mowers is expected to skyrocket during the forecast period. In addition, the introduction of remote-controlled and GPS-enabled zero-turn mowers is fueling demand. These product innovations are helping to strengthen the market growth opportunities for zero turn mowers around the world.
However, the high cost of the mower and consumer preference for renting rather than buying the zero turn mower may limit the market’s growth. Furthermore, as the commercial and residential sectors grow in tandem with urbanisation, the demand for greener space such as parks, lawns, and gardens grows among the urban population.
During the forecast period, this is expected to support the growth of zero turn mowers. The global market for zero turn mowers is expected to grow strongly during the forecast period 2020-2030, owing to the factors mentioned above.
North America will bolster the market’s growth, according to a regional analysis.
North America, Europe, Latin America, South Asia, Oceania, the Middle East and Africa, and East Asia are the seven geographical regions that make up the global zero turn mowers market. Oceania’s zero turn mower market includes Australia and New Zealand.
Because of increased landscaping activities and people’s growing interest in gardening as a leisure activity, the zero turn mowers market in North America is expected to grow significantly. The demand for zero turn mowers in the region will increase as a result of this. However, due to the growing popularity of urban gardening, Europe is expected to account for a significant portion of the overall demand pie.
COVID-19’s Impact on the Zero Turn Mower Market
Due to the statewide lockdowns, the outbreak of COVID-19 has had a negative impact on a variety of end-use industries, including construction activities in the commercial and residential sectors. As a result, sales of zero turn mowers are declining, and the market for zero turn mowers is expected to grow slowly until the end of 2020.
Furthermore, due to reduced staffing in the companies, manufacturing activities have been halted, and even zero turn mower after-sales service has been impacted. This has presented a slew of new challenges to the market’s players. To combat the problem, companies are providing customers with phone-based technical support to assist them in purchasing or replacing zero turn mowers. By the end of 2020, the zero turn mower market will regain traction, and by 2021, it will be in recovery mode.