LONDON, UK – Monday, 14 July 2025 – Yugen Agency is proud to share that it has become a certified B Corporation, with a strong (B Impact Score of 102.1). This score is much higher than the required 80 points needed for certification and proves Yugen’s strong focus on doing good for people and the planet. The certification is awarded by B Lab, a global organization that checks if businesses meet high standards for social and environmental performance.
Yugen Agency is Built with Purpose from the Start
Yugen was not created just to make profit. Since the very beginning in 2022, the agency has followed a clear goal to work with purpose and help others who are building a better future. Getting the B Corp certification is not just an award. It is proof that Yugen has always followed the path it promised to take.
Matthew C. Gough, co-founder of Yugen Agency, said:
“Becoming a certified B Corp is a huge moment for us. From the start, we wanted to build something that stood for more. This proves we have done that. We are lucky to work with amazing people and companies who are changing the world, and we want to make sure we do the same behind the scenes.”
A Global Team That Reflects Real Change
Yugen is proud to be co-founded by River, a person of colour. The agency assembles world class teams different parts of the world, including the UK, Europe and Southeast Asia. Many of them come from communities that are often underserved. Inclusion was part of the plan from day one, not something added later.
The team believes that real change starts inside the company. By hiring people from different backgrounds and giving them the chance to lead and shape meaningful work, Yugen creates space for voices that are often overlooked.
Working Only with Climate-Focused Startups
Yugen exclusively works with climate led startups and purpose driven organisations, who are collectively working to make the world a better place. The agency follows strict criteria when choosing who to work with. If a project does not match their values, they simply say no. This keeps their mission clear and their work honest.
Every project they take on supports founders and startups that are building clean, fair and smart solutions for the future. Their goal is not just to deliver good creative work, but to support real impact in the world.
One example is their recently launched Bloom Package, a 6-week design sprint made to help early-stage startups build a strong brand, website, and pitch deck. It helps founders move fast without sacrificing quality, and gives them the tools to launch, raise funds, and grow quickly. In 2024, Yugen helped over 50 startups and played a role in raising over $19 million. It is testament to Yugen’s belief that giving design a seat at the table can lead to real change.
Award-Winning Commitment to Sustainability
Before receiving the B Corp certification, Yugen also won the Sustainable Excellence award at the Midlands Marketing Awards. This shows that their hard work is being noticed both in the way they run the agency and the work they deliver to clients.
This is not just a win for Yugen. It is a sign that companies can succeed by putting values and ethics first.
Certification That Matches Long-Term Goals
Yugen did not pursue B Corp status to gain attention. Instead, this step fits into a bigger picture. They built their company to follow strong rules and principles, and B Corp simply confirms they are doing it right.
Their B Impact Score of 102.1 is a great achievement and places them among top performing small agencies in the world. The score is based on five areas: how the company is run, how it treats its workers, how it supports the community, how it cares for the planet, and how it serves its clients.
Here’s the link to Yugen’s profile on the official B Corp website: https://www.bcorporation.net/en-us/find-a-b-corp/company/yugen-design-group/
Looking Ahead: Staying True as the Team Grows
The B Corp title helps Yugen stay on track. As the agency grows, the certification is a tool to make sure they do not lose sight of their values. It helps the team stay accountable and continue to work in ways that support the planet, people, and honest business.
River said it best:
“It only feels right that the way we run the agency matches the values we bring to our client work. This recognition gives us energy to keep going.”
About Yugen Agency
Yugen Agency is a strategic branding agency that works with startups focused on climate, purpose, and impact. Started in 2022, it brings together a global team of thinkers, designers and storytellers who want to make a difference. Yugen only works with people and companies who are building a better future for everyone.
To learn more, visit https://www.yugenagency.co/ or email hello@yugenagency.co
