In modern times, it is not enough to have a successful business. You also need to be able to protect and preserve it, especially in a large market with unfair competition. A lot of money is invested in company branding, so if another company uses your trademark or corporate symbols, it will lead to significant losses. That is why it is imperative to register a company’s brand. And with this understanding comes the natural question of where to find the best conditions.
The place of registration of a trademark plays a significant role in its further evolution. The success of a business largely depends on its recognition in the market. That is why it is necessary to pay special attention to the company’s branding, particularly its name, logo, slogans, corporate symbols, and colors. This makes the firm’s products better known, more interesting to potential customers, and more unique.
What are the benefits of official brand certification in the UK?
The main advantage of UK trademark registration is that it is protected by the state from manipulation by unauthorized persons. This may include counterfeiting of goods or illegal sharing. Registration of a trademark allows you to bring to justice those responsible for the illegal use of your brand because official certification is the basis for a lawsuit.
A trademark is an important element of an advertising campaign. However, once registered, it also turns into a valuable asset that can be sold in the future. But remember that a brand only starts to generate profit if it’s recognizable. And this requires time, effort, money, and, of course, high-quality products.
How is a trademark registered in the UK?
Obtaining the exclusive right to use a particular brand to market services or products requires mandatory registration. This allows a company to use the ® mark, which indicates that the brand is the property of the company, and any unauthorized use is punishable by law.
Registering a trademark takes time and effort. It can be especially difficult for foreigners. That is why Fintech Harbor’s assistance is so effective. To register a brand in the UK as quickly as possible, you need to take the following steps.
- Check the uniqueness of the company name and whether it has been used before. Then Fintech Harbor collects all the necessary documents and checks the cost of registration.
- Applying with the Patent Office.
- The company receives a registered brand.
However, it is important to remember that the whole process can take up to six months. So, for a successful advertising campaign for your brand, it is worth thinking about it in advance.
To register a trademark in the UK, you need to provide the following information about the company:
- A list of goods and services;
- Brand features;
- Logo, if it is available;
- Personal data of the applicant if he/she is an individual;
- Full corporate information if the applicant is a legal entity.
What do you need to succeed in the fintech business?
The field of finance and technology is quite complex. It requires both special state regulations and business strategies that will help to significantly increase the company’s profits. To optimize your performance, you should pay attention to the following tips.
- Choose the best jurisdiction for business registration.
- Take care of the media component. Special attention should be paid to branding.
- Register a trademark. This will protect it from being used by competitors.
- Keep all company documents perfectly organized and periodically audit them.
- Take care of software and corporate mail security.
- Open a company account in a reliable bank in the jurisdiction of your choice for business.
- Actively use financial analytics. It helps to research the market more efficiently and quickly.
- Take care of the IT component. Particular attention should be paid to the website as the main source of information about your services and products.
- If possible, it is advisable to build a full sales cycle.
- Create a customer-oriented system with a high-quality support service.
- In case of insufficient knowledge or competencies, do not be afraid to delegate some of the work to other companies.
What are the benefits of Fintech Harbour?
When registering a trademark in the UK, you may experience difficulties due to the novelty of the process. This makes it much more complicated and increases the amount of time required to complete the work. To avoid this negative and do everything as quickly and efficiently as possible, you need to have experienced professionals who have gone through the registration procedure more than once. That’s exactly who works at Fintech Harbor. The basis of their work is the registration of companies and brands in different jurisdictions of the world.
It is important to remember that some trademarks cannot be registered in the UK:
- Names that are currently in the process of certification;
- Trademarks previously used by other companies;
- Company names that are generic terms for the goods they offer;
- Brand names that may offend certain social groups or mislead customers.
Fintech Harbor’s lawyers help companies from the following business areas:
- Financial markets and Forex;
- Blockchain;
- Cryptocurrency;
- eSports;
- Gambling;
- Blogging;
- Digital banking;
- IT business;
- Start-ups;
- Media.
In this way, the company receives not only assistance with brand registration but also reliable legal protection, because business situations vary, and the main specialization of Fintech Harbor lawyers is modern technology. At the same time, they work with various companies, both market giants and small startups. Each of them is treated individually. In addition to trademark registration, Fintech Harbor offers its clients the following services:
- Audit;
- Licensing;
- IP protection;
- Consultations on various areas of fintech business.
A registered brand means a protected brand. After that, you can safely invest in advertising a business. The place of registration is also important, as the more reputable the jurisdiction, the better the protection. The UK is a leader in this aspect. Fintech Harbor will help you to obtain official brand certification in this country quickly and effortlessly.
